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SummaryHey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Matt Wool, CEO of Acceleration Partners and coauthor of the book Moving to Outcomes.
Matt started out working in the movie business, first working on story development then moving into the business side. He realized he liked to make sense of things, to pull together disparate strands and implementing structure and order to them. He left the film industry to go to business school, where he met and worked with the entrepreneur Robert Glazer. After business school and some years working at other companies, he returned to working with Glazer, eventually moving up in Acceleration Partners to becoming CEO.
In Acceleration Partners, Matt works on helping businesses grow by building relationships. He helps them set up affiliate, influencer, and other similar types of programs. Once established, businesses can expect to see 10 to 15% of their online sales come from affiliate partnerships. In order for a company to benefit from affiliate marketing, they need a good site and good conversion rates in order to maintain the partnership. Matt also explains why selling products through Amazon can be a major problem when trying to pursue successful partnerships.
Now, let’s get better together.
Actionable InsightsBook or Blog or Twitter or LinkedIn or JSYPR
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