Ricardo Baca made his cannabis industry name as the first marijuana editor at The Denver Post. The skills and connections he garnered in that career gave him the confidence to launch his own public relations venture, Grasslands, in 2016, but journalism didn’t provide him the business acumen required for success. In this episode of “Seed to CEO,” Ricardo talks with MJBiz CEO Chris Walsh about learning the ropes to create a successful firm.
Ricardo shares:
Who is Ricardo Baca?
Ricardo Baca is the co-founder and CEO of Denver-based Grasslands: A Journalism-Minded Agency, which represents cannabusinesses such as Cookies and Wana Brands. He spent more than 20 years as a journalist, including 12 years with The Denver Post, before launching Grasslands. Ricardo was chosen one of Fortune magazine’s “7 Most Powerful People in America’s Marijuana Industry” and has been a Clio Awards juror and TEDx speaker. Grasslands was awarded the Denver Business Journal’s 2020 Small Business Award and today has 26 employees.
Journeyman Keith Cooper Finds Reason to Stay at Revolutionary Clinics
Beaker and Wrench Finds Success in Solving Cannabis Industry Problems
Andrew DeAngelo’s Fight for Harborside and Beyond
Suits and Boots: PharmaCann Execs Get Dirty to Learn How to Grow
If I Can Make It Here: Etain's Women-led New York Success Story
Legacy + Business Education = Success for The People's Ecosystem
How Ruben Lindo Launched a Growing Canna-Empire
How to speak at MJBizCon + Jim Belushi
Whole-Plant, Whole Business Papa and Barkley's Recipe for Cannabis Success
Be Smokey the Bear: How one cannabis CEO stops fires before they start
Move Fast: Quick Decisions, Appetite for Risk are Cannabis CEO Requirements
Pillars of Competitive Advantage: Beverage Guru Wields Brand Building Powers in Cannabis
Medicine Woman: How Peak Extracts' CEO Beat Bro Culture While Healing Others
Modern Day Mary Kay: From House Parties for Edibles to Cannabis MSO
Cracking the Safe: How One Entrepreneur Opened the Door to Cannabis Banking
Cannabis CEO & Royalty: How Dr. Chanda Conquered Two Highly Regulated Market
Catching Waves: How High Tide's CEO Seizes Opportunity
Keeping Up With Keber: How a Cannabis Trailblazer Reinvented His Role in the Industry
Eastbound & Down: How Colorado's Cannabis Market Didn't Prepare One Woman for Massachusetts
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars