The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Business:Marketing
Ever laughed so hard you cried? You’ll probably never forget the joke or movie or commercial that was so funny, right?
Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week’s episode to hear her hilarious strategy for attracting new clients on social media.
In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:
Social Media Rockstar Framework Free Course
The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free
About the Guest
Obedient is funnier than you. A humor branding agency—the first of its kind—Obedient believes that standing out isn’t a matter of taste, it’s a matter of survival.
With that ethos as the wind in their, ahem, sales, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, dog, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it.
Founded by Allie LeFevere and Lyndsay Rush (informally known as the bad girls of branding), Obedient believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave (in order to bring new life to their objectives).
They would never brag about their work being published in places like: The New York Times, Adweek, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they’ll make an exception.
In addition to their client work, they host Can They Brand That?, a brainstorming show where two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard and Fangasm—a comedy podcast reading the most bonkers pop-culture fanfic on the internet (Think: Harry Potter, Star Wars, Marvel, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts.
To conclude this li’l summary with a tender moment, Obedient was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww.
Website: https://www.obedientagency.com/
Instagram:
https://instagram.com/obedientagency
Twitter: https://twitter.com/obedientagency
Facebook: https://www.facebook.com/obedientagency
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/187
3 Strategic Ways to Repurpose Your Content
How a Small Audience Can Be Your Biggest Strength with Jessica Rodriguez
TikTok Success Tips for Business Owners with Rebecca Simon
Growing Your Business Without Brain Overwhelm with Lanie Lamarre
Copy Stalking + 6 Social Media Tactics We Swear By featuring our Agency Senior Account Managers
Where to Start with Facebook Ads featuring Julie O’Hara our Resident Ads Specialist
Why I Made the Switch from Fanbooster to Sendible
Cultivating Your Emotional Resilience with Sarah Mikutel
Using Personal Branding to Drive More Sales with Tolu Michaels
When to Outsource Your Social Media Marketing
The Future of Facebook Ads with Emily Hirsh
Experiencing Social Media Burnout? Top Hacks to Find Joy Again
Instagram is No Longer "just" a Photo Sharing App
Getting Started With Live Video with Restream
How to Grow & Manage Your Social Media Community
Using the Story Strategy on Social Media with Erin Trafford
Understanding Your Social Media Buyer's Journey
Social Media Content That Actually Gets Results
6 Reasons to Grow Your Social Media Business from Freelancer to Agency
Content Marketing in 2021 with Teresa Heath-Wareing
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential