Cameron Herold is back, and he’s been busy since we last talked on episode 52! Cameron started a new podcast, Second in Command, in which he interviews the chief behind the chief to learn the tips, systems, and insights of the chief who actually runs the business; the COO.
Cameron also has an excellent new book called Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future.
What’s a Vivid Vision?
Most entrepreneurs have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision; the movie in their head.
But if you can pull those ideas out of your mind and write it down on a 3 to 5-page document that describes your business three years in the future, with clarity, then they can get everybody to see what they can see.
Here are some other things to consider when drafting your Vivid Vision:
The CEO writes it, and the COO’s job is to reverse engineer it and make it come true You talk about it in the finished state, as if it’s already done. Talk about the vision, and share it with everybody! “The more people that know where you’re going, the more they’ll help you get there.” Cameron suggests getting a copywriter to take your words and make them pop. Similarly, quality graphic design is a must because this is a forward-facing document that you share with customers, suppliers, bankers, employees, and prospects. Try creating an audio recording of your vivid vision so that you can re-listen to it, while doing other things, to reinforce it. You write the Vivid Vision in a way that it magnetizes people towards it – but if it attracts, it also has to push some people away. If you try to create something that everyone loves, no one actually cares. Every single sentence of that Vivid Vision becomes a future statement, and you can figure out one or two projects to make each sentence come true.”
If you want to see an excellent example of a vivid vision, check out what Cameron wrote for the COO Alliance’s City Forums: https://cooalliance.com/city-forums-vivid-vision.
“I want to replace vision statements with Vivid Visions, worldwide, because vision statements or mission statements don’t work and businesses have been starving for this piece.”
--
...
Ep. 95 - The Story Behind Hint Water’s Sweet Success (& How They’re Disrupting Big Bev) - with Kara Goldin
Ep. 94 - Inspiring a Global Health Transformation - with Dr. Isaac Jones of The Superhuman Entrepreneur
Ep. 93 - The Power of Play, Praise, & Purpose in Thriving Entrepreneurial Relationships - with Kelly Clements
Ep. 92 - The #1 Impact Moment of 2017: Make the #5SecondRule Your Resolution - with Mel Robbins
Ep. 91 - Top 5 Impact Moments of 2017
Ep. 90 - Tap Your Creative Mind to Thrive in Any Environment
Ep. 89 - Positivity, Consistency, & Opportunity - with Lauren Mayhew
Ep. 88 - Making a Necessary Change: Digital Marketer to EntreprenArtist - with Blake Jamieson
Ep. 87 - Sound Impact: How Music Changes, Heals, & Unites - with Rebecca Jackson
Ep. 86 - Developing a Warrior’s Heart
Ep. 85 - Lessons Learned at 45,000 Feet: The 1st Female F-14 Fighter Pilot - with Carey Lohrenz
Ep. 84 - A Warrior’s Grit: Forging (and Reforging) a Navy SEAL Leader - with Jason Redman
Ep. 83 - Overcoming Trauma & Finding Meaning in Suffering - with Josh Mantz
Ep. 82 - Revealing the Beauty of a Darker Soul - with Josh Mantz
Ep. 81 - The Power of Belief: Small Shifts & Massive Change
Ep. 80 - Self-Awareness: The Key to Personal & Professional Growth - with Julie Scher
Ep. 79 - Transform Your Life with the #5SecondRule - with Mel Robbins
Ep. 78 - Belief & The Power of Words - with Kevin Hall
Ep. 77 - Restoring Self-Belief - with Colby Jubenville
Ep. 76 - Learn to Express Your True Potential - with Tom Bilyeu
Create your
podcast in
minutes
It is Free
The Meaningful Life with Andrew G. Marshall
Heal, Survive & Thrive!
A Voice In The Darkness
The Jordan Harbinger Show
BPLUS بیپلاس پادکست فارسی خلاصه کتاب