Cameron Herold is back, and he’s been busy since we last talked on episode 52! Cameron started a new podcast, Second in Command, in which he interviews the chief behind the chief to learn the tips, systems, and insights of the chief who actually runs the business; the COO.
Cameron also has an excellent new book called Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future.
What’s a Vivid Vision?
Most entrepreneurs have an idea of what they want their company to look like. However, their employees can’t necessarily see that same vision; the movie in their head.
But if you can pull those ideas out of your mind and write it down on a 3 to 5-page document that describes your business three years in the future, with clarity, then they can get everybody to see what they can see.
Here are some other things to consider when drafting your Vivid Vision:
The CEO writes it, and the COO’s job is to reverse engineer it and make it come true You talk about it in the finished state, as if it’s already done. Talk about the vision, and share it with everybody! “The more people that know where you’re going, the more they’ll help you get there.” Cameron suggests getting a copywriter to take your words and make them pop. Similarly, quality graphic design is a must because this is a forward-facing document that you share with customers, suppliers, bankers, employees, and prospects. Try creating an audio recording of your vivid vision so that you can re-listen to it, while doing other things, to reinforce it. You write the Vivid Vision in a way that it magnetizes people towards it – but if it attracts, it also has to push some people away. If you try to create something that everyone loves, no one actually cares. Every single sentence of that Vivid Vision becomes a future statement, and you can figure out one or two projects to make each sentence come true.”
If you want to see an excellent example of a vivid vision, check out what Cameron wrote for the COO Alliance’s City Forums: https://cooalliance.com/city-forums-vivid-vision.
“I want to replace vision statements with Vivid Visions, worldwide, because vision statements or mission statements don’t work and businesses have been starving for this piece.”
--
...
Ep. 35 - Preparation, Perseverance and Big Wave Surfing - with Tyler Fox
Ep. 34 - Resilience, Adversity, Risk & the Champion’s Mindset - with Juliet Starrett
Ep. 33 - A.J. Hawk: Learning About Process & Consistency With A Super Bowl Champion
Ep. 32 - Learning About Holistic Fitness & The Warrior Tradition - with Greg Amundson
Ep. 31 - From Crowd Surfing To Crowdfunding HANSNAP - with Justis Earle
Ep. 30 - Hard Work, Perseverance, & Purpose Are An Entrepreneur’s Best Friend - with Matthew Swinnerton
Ep. 29 - David Dennis: Bootstrapping A Positive Change With Passion
Ep. 28 - Building A Business With Trust, Risk, & Soul - with Bernie Swain
Ep. 27 - Choosing To Live A Life Of Success & Significance - with Aaron Walker
Ep. 26 - Learning & Leadership With the Queen Of Questions - AmyK Hutchens
Ep. 25 - Navy SEAL & Leadership Expert Jocko Willink: Taking Extreme Ownership
Ep. 24 - Kelly Starrett: Movement In A Sedentary Society
Ep. 23 - Ryan Hawk: From NCAA Quarterback To the Learning Leader
Ep. 22 - Ryan Michler: Helping Men Become Strong Leaders
Ep. 21 - Get Unstuck & Get Your Momentum - with Jason & Jodi Womack
Ep. 20 - Chris Faddis: How Losing His Wife Led Him To Launch A Food Revolution
Ep. 19 - Geoff Woods: How Leaning Into Adversity Created A Platform For Impact
Ep. 18 - Bob Burg: How Becoming A Go-Giver Can Be A Game Changer
Ep. 17 - Honoree Corder: How Short-Term Massive Action Can Lead To Long-Term Massive Results
Ep. 16 - Tom Bilyeu: How Clarity Of Purpose Drove Quest Nurition's 57,000% Growth
Create your
podcast in
minutes
It is Free
The Meaningful Life with Andrew G. Marshall
Heal, Survive & Thrive!
A Voice In The Darkness
BPLUS بیپلاس پادکست فارسی خلاصه کتاب
The Jordan Harbinger Show