In this episode, Kinsey interviews Charissa Higgins, a creative marketing coach who is passionate about helping female entrepreneurs unlock their potential by discovering their unique message, mission and movement. Charissa shares the importance of the self-discovery process and how to use it to infuse vulnerability and authenticity in your marketing to amplify your success online.
Charissa also shares how she found alignment in Kinsey’s coaching program, which blends coaching, curriculum, and community to allow people to lead themselves with guided mentorship.
Do not miss these highlights:
00:50 Let us welcome a special guest on today’s podcast with Kinsey, Charissa Higgins.
01:46 Charissa Higgins is a creative marketing coach.
02:02 She’s profoundly concerned about unleashing the soul of a business with its message.
03:16 Charissa joined Kinsey’s coaching last year, and now sharing her journey.
05:09 Somebody she can be fully aligned with and there is this connection.
05:57 She had tried a more masculine approach with her first coach and it was not aligned.
06:10 When she found Kinsey’s coaching, she felt herself opening up and expanding after her first challenge.
06:41 She didn't even ask for a call and just signed up one night.
07:19 She followed the guided training, then her content started blowing up. She felt really good.
08:08 The coaching calls are going to be less relevant if you believe in the solution and the offer.
08:38 She got what she needed and more. It was aligned with her lifestyle and her schedule.
08:48 A coaching program that is a blend of coaching, curriculum, and community. People can come in, take what they need, and lead themselves under guidance.
09:36 Realizing that if people don't trust, feel safe, and belong in your programs, they will never be able to have the full transformation that they came for.
10:20 Charissa talked a little bit more about what feeling safe means to her.
12:23 What helped her shift and allowed her to step into the powerful version of her message?
13:03 With Kinsey, she now understands the importance of really tapping into her feminine side and really understanding now what she wants.
14:43 She now has this recognition of what she wants, do it her way with the energy that comes through her.
15:20 Charissa talked about how she helped women see their own power. How they can extract that through the frameworks of her programs.
15:35 Her mantra is if you can master who you are and your true being, what you do will always yield more potent results.
15:56 Unlearn everything that people have been taught about this is the only way to do it, then she helps them extract their own truth.
17:47 Every experience is different. We can tap into that and learn how to share it or market it in a way that people can put themselves into your experience.
19:10 Peoples' stories are all tangled and they haven't actually taken the time to understand it or bring awareness to why they even feel these fears they have.
20:38 The only way you can be authentic is if you are on a journey to know yourself more.
21:04 When we deny a part of ourselves, it suppresses our creativity, and we're starting to feel a little bit disconnected or out of alignment with what we do, our message, content, or offers.
22:37 Charissa shared about things that she does to create consistency and momentum in the business that she created.
23:03 It's important for us as entrepreneurs to collaborate and be there for each other when the ebb is there because it will happen.
23:44 Have the belief in ourselves to do things even if we feel unsure. When we have total focus we are unstoppable.
24:37 Brain dump all of the noise that's going on and really look at what you have to do.
25:43 Opened up the idea of the fact that we want people to know it's not easy.
27:47 When it becomes a non-option, you create a very different result for yourself.
28:37 It's important to highlight each vulnerability, but also define what is easy and what is hard.
29:35 What is next for Charissa and her team?
32:04 Where can people find Charissa?
About the Guest
Charissa is a creative marketing coach who profoundly cares about activating more boldness in the creative businesswoman. Charissa and her business partner work together to help creative, multi-dimensional women in business gain massive clarity and confidence around their movement so that they can stop stressing about what to say, how to market themselves and start showing up boldly as themselves to begin bringing in their hell yes clients on repeat. Charissa never thought in a million years she would be doing what she's doing today, but for the first time in her life, she feels like she belongs and is making a considerable difference in women's lives!
Facebook:
https://www.facebook.com/charissa.a.clarke?mibextid=LQQJ4d
Learn Earn Impact Group:
https://m.facebook.com/groups/learnearnimpact/?ref=share&mibextid=S66gvF
Instagram: @charissahiggins
About the Host
Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
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