When you consider the risk of doing business, it doesn’t get much bigger than starting a car company: competition is formidable, startup costs are in the billions, and very few people believe you can pull it off. That’s the massive challenge RJ Scaringe walked into in 2009, when he launched his truck and SUV company, Rivian. To add to the risk, RJ wanted to build fully electric vehicles while attracting drivers who’d never bought them, so he knew his trucks had to be fun and sporty: appealing in their own right. Rivian’s journey has taken RJ from an old warehouse in Florida to a massive Midwestern car manufacturing plant; and from years of stealth planning to months of anticipatory buzz from buyers and the industry. Rivian rolled its first trucks off the line in 2021, and is hustling to fulfill tens of thousands of vehicle reservations from excited customers. There have been pivots, sleepless nights, and, of course, multiple supply chain issues, but today, Rivian is valued at $30 billion and is a major player in the electric vehicle industry.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Poshmark: Manish Chandra
The peril (and promise) of AI with Tristan Harris: Part 1
Sonos: John MacFarlane
Powering cars with solar energy with Steve Fambro of Aptera Motors (2023)
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Building a decarbonization army with Shashank Samala of Heirloom
Parachute Home: Ariel Kaye
3D printing a housing revolution with Jason Ballard of ICON
Drunk Elephant: Tiffany Masterson
Brewing creativity with Jim Koch of Boston Beer Company
Liquid Death: Mike Cessario
Doing the bees’ work with Thai Sade of BloomX
Primary: Christina Carbonell and Galyn Bernard
Designing shoes for women's feet with Wes and Allyson Felix of Saysh (2023)
Calendly: Tope Awotona (2020)
Sharing the 2023 HIBT Lab Highlight Reel
Aviator Nation: Paige Mycoskie
Charging up the electric vehicle market with RJ Scaringe of Rivian
KiwiCo: Sandra Oh Lin
Shooting for the moon with Steve Altemus of Intuitive Machines
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Life Kit
Fresh Air
The Tim Ferriss Show
Planet Money
Post Reports