This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.
Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!
Key Takeaways:
0:00 Intro
1:36 About Marin
3:50 Foundations of a successful Shopify store
6:18 What channels you should be using for paid social advertising
10:46 Creating compelling marketing campaigns
20:22 Paid social strategies you should consider
24:48 How much to put in each marketing channel
28:50 Calculating Customer Attribution
38:20 Thoughts on Meta’s Threads
Marin’s Twitter - https://twitter.com/IstvanicMarin
Inspire Agency - https://inspiredigitalgroup.com/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
How to Maximise Your Conversions Rates This Black Friday!
The Importance Of Delivering A Powerful Subscriber Experience
Excess Holiday Season Inventory – Smart Business Or The Next Retail Crisis?
HUGE MILESTONE - Episode 101 With An Exclusive 101 Of Our Most Popular Episodes With Nick!
How To Create Your Own Jewellery Brand With Gildform!
Lightning Episode: Scaling a business from $5k to $12 million!
How To Ensure Your Business Strives In A Cookieless World!
Augmented Reality in retail. The benefits, the consumer reactions and much more!
Make Your First Million on Shopify - Top Tips To Get There Quickly!
Keep Customers Happy & Engaged With Great Inventory Management
Ep5: Building & Scaling a Mission-driven Brand with Bite!
EP 4: The Past, Present And Future of Subscriptions with Recharge
EP 3: Keap Candles - How Subscriptions & Bespoke Customer Service Built Their Shopify Store
EP 2: Building a 7 Figure $ Shopify Store - The Story of How Bumpin Blends Made It Happen!
EP 1: Build Recurring Shopify Revenue With Subscriptions - Featuring Recharge
Ways You Can Improve Your Customer Service with Gorgias
How To Improve Your Conversion Rates with SMS Marketing
Segmenting Your Data To Increase Revenue From All Channels
How to Improve Your Content & Boost SEO Rankings!
Apps That Help Grow Your Business & Increase Customer Retention
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show