The Duct Tape Marketing Podcast
Business:Marketing
In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Stockman, a seasoned producer, writer, and director with over 200 commercials under his belt. His expertise spans various mediums, including web series, films, music videos, and TV shows. The discussion revolves around his book, How to Shoot Video That Doesn't Suck, where he shares invaluable insights into creating compelling and effective marketing videos.
Embark on a journey to master the art of video production with Steve Stockman as he shares insights on shooting videos that captivate your audience. Discover the crucial elements that contribute to the success of a video, from storytelling techniques to understanding your audience's needs.
Key TakeawaysEmbark on a transformative journey into the world of video production with Steve Stockman in this episode of the Duct Tape Marketing Podcast. Gain insights into the power of intrigue, emphasizing authentic storytelling over sensational tactics to captivate your audience from the first few seconds. Steve highlights the importance of preparation, urging creators to consider their audience's needs and deliver value through thoughtful planning.
Simplifying the technical aspects, he dispels the myth that expensive equipment is crucial, focusing on the storytelling element. Learn to storify your marketing videos, turning mundane showcases into engaging narratives that resonate with your audience. Steve also challenges the notion of ideal video length, stressing the importance of conveying your message effectively without wasting the audience's time. Elevate your video marketing game with Steve Stockman's actionable insights for creating compelling, engaging, and impactful content.
Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
Learn more about your ad choices. Visit megaphone.fm/adchoices
5 Stages Of Marketing In The Customer Success Track
The Seven Levels Of Adaptive Innovation
How To Improve Your Local Marketing Strategy
A Guide To Building An Authentic And Powerful Personal Brand
What To Know Before Starting A Podcast Today
How To Create The Perfect Self-Employed Ecosystem To Attract The Success You Want
Why Being Human Is Your Brand's Biggest Asset
Scaling Your Agency Without Adding Overhead
The Definitive Guide To Instagram Marketing
The Proven Framework For Building A Thriving Community
The Power of Scarcity
Leadership Lessons To Help Guide You To Excellence
How Modern Marketers Earn Trust Today
Finding Your Voice And Using It To Make Ridiculously Good Content
Simple Lessons In Never Giving Up
A How-To Guide On Getting Inside Of A Customer's Brain
An Action Plan For Embracing Change
Effective Ways To Differentiate And Scale Your Business
How To Unleash Your Best Ideas And Create More
Why Email Marketing Is (Still) Important In 2022
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast