In honor of February, the month of love and Valentine’s Day, we’re talking about generating love and goodwill with your clients.
In the first episode of this series, I introduced the love bank, or as I call it, the trust bank — that is the bank of goodwill that you build with anyone that you’re in a relationship with, clients included. Last week, I talked about different ways you can make deposits into that bank to strengthen your relationship with your clients so that they love and trust you.
In this episode, I’m diving into the other side of that coin: withdrawals.
Let’s dig into what they are, especially the ones that aren’t so obvious, and why you need to avoid them whenever humanly possible.
Tune into this episode to hear:
Resources:
Ep 100: The Evolution of a Business
Ep 99: What is Strategy? And Why Does It Feel So Hard and Elusive?
Ep 98: Justina Cerra Lucas Breaks Down What Marketing Really Is and What It Isn't
Ep 97: The One Killer Outreach Strategy: What Is It and How to Implement It
Ep 96: How Do You Get Clients? Here's How: Short and Long-Term Marketing Strategies
Ep 95: No BS Truth: What You're Focused on Right Now May Not Be The Right Thing to Do Based on Where You Are in Your Business
Ep 94: Shannon Mattern Differentiates Spending vs Investing and Explains Her Criteria for Making Investment Decisions has been deleted.
Ep 93: Truth Bomb: Delivering The Work in Less Time Delivers More Value for the Client
Ep 92: The Difference Between a Freelancer and an Expert And Why You Want to be Intentional in How You Position Yourself
Ep 91: How to Gain Financial Safety and Feel Financially Secure (Even if You Don't Have Lots of Money in the Bank)
Ep 90: The Real Deal About Creatives And Their Art And Why Perfectionism Doesn't Help Your Clients
Ep 89: Rochelle Moulton and Jonathan Stark Dive Deep on Productized Services, Fixed and Value-Based Pricing, and Building Authority
Ep 88: Truth Bombs About Retainer Models and Why They Are Not Profitable
Ep 87: Why Focusing on the Money to Earn More Money Isn't Going to Make You More Money (and Where to Focus Instead)
Ep 86: Step Inside the "Non-Sales" Sales Conversation and Learn Why It's The Only Sales Convo You'll Ever Want to Have
Ep 85: Jennifer Anastasi Implements the No BS Agency Model and Tells Us All About it: The Good, The Bad, and The Awesome
Ep 84: Five Principles for Eliminating Never-Ending Revisions and Banish Scope Creep Forever
Ep 83: Exactly What BS Did We Cut and How Were We Able to Do It
Ep 82: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 81: You Are The Hero Of Your No BS Agency
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