In this episode, I hosted Aditi Sinha, Co-founder of Locale.ai to talk about pivoting at an early stage.
Aditi talks about the story behind building Locale and how over time they decided to pivot their original product.
She also shares how they go the idea for the pivot and why it was necessary for the growth. And how they communicated it to their internal employees, customers, and investors.
Pivots come with new challenges - and Aditi shares how their team overcame the new challenges. And shares the learnings she has got through the entire process.
Connect with Aditi on LinkedIn - https://www.linkedin.com/in/aditisinha1002/
S1E7 - Unconventional ways to get that job you always wanted ft. Phil Strazzulla
S1E6 - What is product-led growth? And how to implement it for your SaaS? ft. Wes Bush
S1E5 - Omnichannel eCommerce marketing automation strategy for your buyer's journey ft. Rytis Lauris, CEO of Omnisend
S1E4 - Discussing the 10 mistakes that you're making while sending cold emails ft. Guillaume, CEO of Lemlist
S1E3 - How to create a customer focused marketing strategy for your business? ft. Vivek Jaiswal, CEO at Customer Guru
S1E2 - Ultimate Video Marketing Strategy ft. Shane Barker
S1E1 - Understanding and building customer success strategy ft. Sue Duris
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