Takeaways It All Starts With Data (But It Doesn’t End There): Data is the list of people you’re going to call and the industry or demographics of companies you’re looking at. Taking those numbers to the next level focuses on the people behind the numbers. What are their common needs? How can you help meet them? When you consider the current marketplace, and the ins and outs of each organization, part of being a successful salesperson is understanding and meeting clients where they are at. Make Your Message Matter: It isn’t just about the numbers. What is the customer’s pain? You need to make it your job to find out, and quick! One of the biggest challenges in prospecting is that you generally have 30 seconds or less to uncover someone’s pain. That’s why it is so important to develop succinct ways to communicate a solution to that pain. Make it count. Consider Your Cadence: Most importantly, how a message is delivered should be diverse. It needs to be communicated through a mix of channels, including phone calls, emails, social media, direct mail or whatever other methods you see fit for your business. Staggering different types of communication throughout a period of time, like two weeks, for example, is one of the best ways to reach someone in the long run. In most cases, a phone call or two just won’t cut it. Qualification Matters: What’s a scenario where a prospect probably isn’t going to move to the next step for you? Understanding that from the first time you take a meeting, allows you to really learn from the conversations you’re having and improve the overall conversion rate. If a meeting is disqualified, use that as an opportunity to grow by digging into why it didn’t work. From there you can structure qualifying questions to ask future prospects making you more knowledgeable and efficient in the process. Full Notes https://www.salestuners.com/mary-browning/ Book Recommendations How Remarkable Women Lead by Joanna Barsh The Power of Full Engagement by Jim Loehr Sponsor Costello – What if every sales rep inherited the habits of your best rep? With Costello, they do.
[CLASSICS] 044: Lauren Wadsworth | Just Push Play: Using Video for Face-to-Face Outreach
120: Allen Hammer | Know When It’s Time to Walk Away
119: Corn George | Fear, Vulnerability, and Failure: Why it is an Option
118: #AskJB - Happy New Year
117: Making a List, Checking it Twice
116: Frank Schneider | Do Your Homework: Shifting the Burden Off Your Buyers
[CLASSICS] 066: Chris Voss | Negotiating as if Your Life Depended on It
115: Ryan Arnett | Fluently Speaking Multiple Sales Languages
114: Amy Volas | Why Too Much Discovery Can Hurt You
113: Jim Brown | Being Thankful: The Grass is NOT Always Greener
112: Jorge Lana | How Local Cultures Influence the Sales Process
111: Scott Brown | Mastering Messaging and Putting Your Audience First
[CLASSICS] 029: Morgan J. Ingram | The Power of Persuasion: Give Your Pipeline the Green Light
110: Carson Heady | Delivering Value by Becoming a Prospect’s Advocate
109: Jermaine Edwards | Uncovering Truth: Selling to Someone's Multiple Layers
108: David Lefever | Starting from Scratch and Proving the Naysayers Wrong
107: Wes Schaeffer | Showing Up Without Assumption
106: Lucy MacCallum | Be Your Genuine Self with Pleasant Persistence
105: Craig Storie | Land and Expand: Connecting the Human Network
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars