Amy Porterfield describes herself as an “ex-corporate girl turned accidental entrepreneur.” It’s hard to believe it was an accident! Amy runs an incredibly successful business teaching other entrepreneurs how to grow their following online. She is an author, podcaster, and occasional speaker with a special knack for building email lists and creating online courses. With that in mind, her appearance on Episode 449 of The Speaker Lab podcast is full of tips for integrating lead magnets into your and other methods for springboarding off of your speaking engagements to maximize your personal brand.
Whether you’re looking for your first gig or a seasoned speaker already, every potential gig is either an opportunity for furthering your mission or a waste of time. As she explains on the show, Amy doesn’t particularly enjoy speaking–even though it’s an important part of any online entrepreneur’s brand. With that in mind, she takes the process of deciding which gigs to take and which to pass up on very seriously. There is no worse feeling as a speaker than getting on stage and realizing you’re in front of the wrong audience! Even if you’re still in the stage where you take whatever gig you can for exposure, this process of discernment is worth your time and attention. Fortunately Amy has a whole toolkit of questions to ask, research to conduct, and red flags to look for so you end up in front of the right people at the right time.
Amy’s shares her invaluable wealth of expertise about entrepreneurial audience-building in this episode. Her advice for leveraging course creation, email lists, and social media is sure to leave you ready to hit the ground running!
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Building Relationships Through Giving Gifts with John Ruhlin
How to Speak To The Medical Field with Nisha Mehta
A Discussion on Race and The Speaking Industry with Nicole Walters
How to Embrace Your Fears with Michelle Poler
How to Pivot to Speaking Virtually With Jon Acuff
What Meeting Planners Want With Jay Baer
Why a Speaking Pipeline Matters With Erick Rheam
How Public Relations Helps Speakers With Chris Winfield
Why Writing Matters for Speakers With Hugh Culver
How to Find Your First Paid Speaking Gig with Bryan Allain (VIII)
How to Find Your First Paid Speaking Gig with Bryan Allain (VII)
How to Find Your First Paid Speaking Gig with Bryan Allain (VI)
How to Find Your First Paid Speaking Gig with Bryan Allain (V)
How Speakers Are Still Getting Booked and Paid to Speak w/ Erick Rheam
How Speakers Can Maximize the Gift of Time During Quarantine w/ Michael Port
How Speakers Can Create New Value Through Virtual Offers with Clint Pulver
How to Find Your First Paid Speaking Gig with Bryan Allain (IV)
What a Physician Says About the Current Speaking Industry With Nisha Mehta
Discussing the Future of the Speaking Industry With Scott Stratten
How to Find Your First Paid Speaking Gig with Bryan Allain (Part III)
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