Webinar - Understanding Customer Relationship Management (CRM)
“Did you know your employees switch apps and interfaces more than 1,100 times a day? That’s hours of clicking between programs, dividing their attention, and copying and pasting information that might get compromised along the way.” Zendesk.co.uk
“Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.” salesforce.com
Key components of CRM systems:
1. Workflow Automation - rules that trigger actions based on specific inputs
2. 3rd Party Integration - linking with Sage, Dropbox, Outlook etc.
3. Customer Service - integration of all customer contact from marketing to sales
4. Employee Tracking - cross-referencing and reporting of staff inputs and performance
5. Marketing Integration - linking with Mailchimp, social media, website lead generation
6. Analytics and Reporting - integrated and customisable, multi-function reporting
Listen to the full webinar to learn more.
This webinar by Neil Wilkins is part of Cambridge Marketing College's fortnightly webinar series for marketers. Visit http://marketingcollege.com/events for more webinars like this and http://neilwilkins.online for more content like this.
Resilience in conversation with Kate Strong
Reflective Journals and Portfolios
Quick Tips on Macro Trends 2023
Sales and Marketing Alignment
Macro Marketing Analysis 2023
Carbon Management
Email Marketing
5 Learnings From Japanese Culture
We Are Futures, in conversation with Mark Fawcett
Neil Wilkins Discusses Sustainability
Embracing Change
Sustainable Marketing Compass
Managing Your Line Manager
The Purpose Upgrade
Social Media Trends 2023
Thought Leadership and Expert Marketing
How to Anchor and Nourish a Vision
Love of Lifelong Learning
Discussing Marketing Sustainability
Headlines and Subject Lines
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Dream Bigger
The Age of Organizational Effectiveness -- hosted by Charles Chandler
Marketing Mixtape with Scott Davis
The Bryan Kramer Show
Commercial Grade Podcast