Tiffany McQuaid, a highly successful real estate broker, author, and community advocate, has over 21 years of experience in the industry and is the broker-owner of McQuaid and Company Real Estate. Tiffany's perspective is one of resilience, determination, and positivity, shaped by her experiences in the competitive real estate market and her commitment to serving her community. Despite facing numerous challenges, she remains committed to showing up every day with her head held high, leading the way, and not letting her struggles define her. Tiffany believes in bringing joy to others and aims to make a positive impact and inspire others through her actions and intentions. Join Bill Risser and Tiffany McQuaid on this episode of the The Real Estate Sessions podcast to learn more about her inspiring journey and unique perspective.
QUOTES
(00:00:00) "In spite of what was going on in the market or in the world or with Mother Nature, I was still going to walk in every day into that back door with my head held high and lead the way and not let anyone know. Whatever struggles I had or whatever was happening, I was always going to try to be my best self." - Tiffany McQuaid
(00:07:40) "But going forward, that's going to be where your value is. A buyer is going to want to work with you because you have knowledge that nobody else does." - Tiffany McQuaid
(00:19:31) "But for this book, very proud of the things that I'm sharing those vulnerabilities, and hoping that the conversion will be whoever's listening to it via audio or reading about it, they're going to walk away with just a little bit of hope, that's all." - Tiffany McQuaid
(00:23:05) "I've chosen not to incorporate it into my life, but instead realize that I don't ever want intentionally to have anyone feel the kind of pain I have felt. So with that said, I just want to bring joy. That's it." - Tiffany McQuaid
(00:31:09) "And that's when it's very easy, then, to flip the switch back and say, I'm going to focus on those five amazing shiny pennies again, because that's representing, essentially the 80%. And I've used it so much over the years, it's insane. But it's been a great, powerful tool." - Tiffany McQuaid
(00:34:10) "All your advertising that you do, go big or go classified." - Tiffany McQuaid
Detailed Outline:
00:01:47 - Tiffany McQuaid
Tiffany is a real estate broker and author known for her strong sense of community and dedication to her clients. Despite market fluctuations, global events, and natural disasters, she remains resilient and committed. Leading by example, she keeps her struggles private. Her boutique brokerage, McQuade and Company Real Estate, has successfully competed against larger firms and continues to thrive. With over a decade of experience, Tiffany has ambitious plans for the future and constantly pushes herself and her team. She emphasizes the importance of knowledge and value in the real estate industry, encouraging others to stay informed and ahead. Tiffany's ability to adapt and unwavering commitment to her clients make her a true industry leader.
00:04:45 - McQuade and Company Real Estate
McQuade and Company Real Estate, led by Tiffany McQuaid, is a boutique brokerage in Naples known for taking on industry giants. Focused on excellence rather than size, McQuade and Company has thrived and achieved success. Now in their 11th year, they have ambitious plans for the future and continue to push themselves. Despite challenges in the real estate industry, especially during the COVID-19 pandemic, McQuade and Company has remained resilient and innovative. They have created unique marketing assets and maintained strong client relationships, showing their commitment to providing value and exceptional service.
00:15:51 - Tiffany McQuaid's Book
Tiffany McQuaid's upcoming book, 'To the Inth Degree: How to Stand Out by Going All In', will be released in January 2024. This project is a labor of love that encapsulates her experiences and insights. The book is divided into seven keys, each starting with the word "end," such as intrepidness, invigoration, intention, inspiration, ingenuity, incentive, and influence. These keys serve as the foundation for McQuaid's accomplishments in both business and personal life. Throughout the book, McQuaid shares her vulnerabilities and unique story, aiming to provide hope and inspiration to readers. Writing the book was an intense process, and McQuaid carefully selected the most effective content to convey her message. Overall, 'To the Inth Degree' is a testament to McQuaid's authenticity, resilience, and unwavering commitment to bringing joy to others.
00:35:39 - Tiffany McQuaid's Website
Tiffany McQuaid's website, tiffanymcquaid.com, is the go-to place for anyone interested in her work and her newly released book. The website provides easy access to the book, which can also be found on popular online platforms like barnesandnoble.com, booksamillion.com, walmart.com, and Amazon. Bill Risser describes the book as a captivating read that combines vulnerability and resilience, taking readers on a journey of deep and uplifting storytelling. In the book, Tiffany shares her authentic self, dispelling any doubts about her genuine nature and kindness. Her ability to bring a smile to people's faces and invigorate them is a key theme explored, leaving readers inspired and wanting to spread that same positivity.
Links for Tiffany and The Inth Degree - How to Stand Out by Going All In
www.tiffanymcquaid.com
Barnes and Noble
GoodReads
tiffany@mcquaidco.com
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