How do you decide to spend your marketing budget? Do you tend to repeat your last year's plan? Or do you experiment?
How can you be sure which part of your marketing strategy has the highest return on sales? How much should I invest in which channel?
Which media gives me the highest ROI? What is the most cost-effective campaign?
If you don’t know what’s working and what’s not, it’s hard to plan for the future.
If you have asked these questions to yourself, and wondering what are the answers to them, then you’re listening to the right podcast. Because in this episode, we hosted Bharath Gaddam, Founder of Data POEM to answer all these questions and more.
Connect with Bharath on LinkedIn - https://www.linkedin.com/in/bharath-gaddam-3355a821/
Check out Data Poem - https://datapoem.com/
S3E17 - Upgrading customer service with AI ft. Vartika Verma, VP of Global Marketing at Yellow Messenger
S3E16 - Unscripted Sessions ft. Sharmila Sundaram, CEO at Corefactors
S3E15 - State of SaaS in India ft. Priya Mohan from the leadership team at Venture Highway
S3E14 - Unscripted Sessions ft. Max Armbuster, CEO of Talkpush
S3E13 - Unscripted Sessions ft. Arjun Pillai, Founder & CEO of Insent.ai
S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks
S3E10 - State of SaaS in India ft. Anand Datta, VP at Nexus Venture Partners
S3E9 - How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul
S3E8 - How to manage the impact of Covid-19 on B2B revenue generation? ft. Vikas Potta, VP of Sales at FusionCharts
S3E7 - How to manage a global B2B pipeline generation during uncertainty? ft. Francois Kulik, Head of Global Pipeline Generation at Algolia
S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere
S3E5 - How to evangelize your product? ft. Aadil Bandukwala, Director APAC Field Marketing at HackerRank
S3E4 - How to overcome a growth plateau? ft. Kevin White, Head of Marketing at Retool
S3E3 - How to manage social media? ft. Vaidehi Murthy, Social Media @ Dunzo
S3E2 - Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTap
S3E1 - Developing a winning GTM strategy ft. Yoni Solomon, Director of Product Marketing & Strategy at G2
S2E27 - [Special Episode] Unscripted Sessions with Sunil Neurgaonkar
S2E26 - Unscripted sessions ft. Abhijeet Vijayvergiya, Cofounder & CEO of Nektar.ai
S2E25 - State of SaaS in India ft. Aviral Bhatnagar, Founder of A Junior VC
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