If I went to your website right now, would I understand what your work does for me?
Is the result that I am looking for–that I would pay you money for–representing in your message?
Or are you falling into the overlooked expert trap of leading with your solution?
Experts are obsessed with their solutions. It’s natural! You love what you do and how you do it. And you see the results that it creates for other people. It’s easy for you to get excited about your work and want to talk about the work all the time. And we assume other people are just as excited about our expertise as we are.
But here’s the Rebel Truth: Your clients don’t care how you do what you do. They want the results your work creates.
Today we’re talking about how to go from solution-focused to focusing on the result your audience actually wants.
In This Episode:
Learn more about Michelle Mazur:
Resources:
Show, Don’t Tell: Building Trust in Your Marketing
Stop “Should’ing” Yourself with Amanda McKinney
The Do Less But Better Marketing Strategy
Five Reasons Why Marketing Bites (And What To Do About It)
[MMSL] How to Create Content that Gets People Ready to Work with You with Christie Pearl
Doing Business Differently? Be an Expert Amongst the Experts
[MMSL] When It Comes to Client Results: Show Don't Tell with Elizabeth des Roches
Why Marketing Courses Fail Your Business (and What to do Instead)
[MMSL] How to Market to Two Different Audiences (without Losing Your Mind) with Leah Steele
Does Claiming Your Expertise Limit Your Business? Debunking 3 Misconceptions About Marketing for Experts
[MMSL] What to Do When Your Audience Isn't Growing
The Proving Energy Trap: How to Communicate Your Expertise Effectively
Why Trying to Get it “Right” Keeps Your Business the Best-Kept Secret in the Industry
Creators vs. Business Owners: How They Market Differently & Why It Matters for Your Business
Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business
[Rebroadcast] Are You the Overlooked Expert?
Are You Being Overlooked Because Of Your Marketing?
How to Stand Out With Your Podcast in 2023 with Jeremy Enns
[Rebroadcast] The Only Remaining Way to Stand Out in Business
How to Use ChatGPT to Stand Out
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