How many marketing courses have you purchased? How many of those courses did you implement and finish?
If I were a betting person, I'd guess you'd need both hands to count the number of courses you bought, and yet the ones you've completed is probably close to zero.
There is a reason for that. These marketing courses always seem like they are the thing, the solution to grow your audience, fill your client pipeline, and make marketing easier.
Not just make it easier, make it completely automated. Hands off so you can get clients in your sleep.
However, the reality is different because once you log in, there is a talking head on a screen that’s info dumping on you.
It’s too easy to get stuck and feel overwhelmed.
Plus, there’s one missing piece of your business foundation that makes it near impossible to implement the course.
So how about we change that? How about we talk about what you need to actually get something out of those marketing courses? So let's do that. On today's Pod.
In this episode you will hear:
The #1 challenge that many entrepreneurs face when purchasing marketing courses online
Why your marketing won’t work if you don’t nail your message
How to create your minimum viable meaningful marketing message (MVMMM)
Why you shouldn’t wait to create your MVMMM
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
The Art of Tweaking and Evolving Your Marketing & Messaging Strategy
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