Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession.
On Episode 11, Erich Starrett hosts Bob Perkins, the Founder AAISP, the American Association of Inside Sales Professionals (now Emblaze) in the Orchestrate Sales Studios on the eve of the #digitalnow conference in Chicagoland next week (including a special promo code if you have not yet RSVP'd!)
We begin with his origins in telesales to Inside Sales to forming the AAISP. And from where he first crossed paths with #SalesEnablement in the journey to modern day where Emblaze is partnering with the Revenue Enablement Society for track next week.
Highlights from the episode include...
PAST:
⌛️ Bob was on the first ever Inside sales implementation of Siebel. "We used to pull out a stopwatch and time how long it would take to pull up a customer record."
⌛️ Bob and Larry Reeves held the first AAISP conference for 50 people in Minneapolis in 2009 using a sound system borrowed from Bob's church.
⌛️ By year two they had 200 and started getting calls from places like Japan, Afghanistan, France begging to start a chapter in their location.
⌛️ The explosion of Inside Sales created a need to scale the training of less experienced reps. Which created demand for Sales Enablement.
⌛️ Bob reflects on how Jill Rowley "The EloQueen" ushered the social selling mix onto the sales scene.
⌛️ In Bob's early experience the SES he talked with Scott Santucci about the similarities and differences between the two organizations.
PRESENT
💼 Sales is improving and growing with technology and with that growth there's need for training. Witness colleges that now have sales programs.
(Can I get an AMEN, Dr. Howard Dover Robert M. Peterson, Ph.D., Stefanie Boyer, PhD💧?)
💼 A behind the curtain look at the continuing evolution of the AAISP into Emblaze as Bob continues his transition from founder-operator to executive board member.
💼 Great salespeople make it about the other person. What does that mean? Empathy. Caring. Attention. Listening more than you're speaking. Those are the traits that winning sales reps carry. (shoutouts to Steve Richard and Dale Dupree)
FUTURE
🤖 The future of sales is being Amazonized. "We all know what Amazon is. It's everything. It's point and click, order, return, customer service, pricing, availability, everything at your fingertips, and sales is moving in that direction."
🤖 Leaders continue to need development. We should not lose an emphasis on enabling sales / revenue *LEADERS.*
🤖 What is the future of the AAISP in it's new incarnation as Emblaze? Where is "inside sales" headed? "We need to treat this profession like it's one of the most critical professions in the world."
🤖 Is AI friend or foe? What might be possible if AI enables sales to fully tap into their unconscious competence?
Please click 👇🏻, subscribe 📲, listen 🎧 ...and 🎙️ join the conversation!
ORCHESTRATE Sales!
Erich
#RevenueEngine #DigitalTransformation
#RevenueEnablement #Orchestrator
#RevenueEnablement
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ISEs3 PROMO CODE for Emblaze DigitalNow Revenue Summit 2024 in Chicago
Hit salesenablement.captivate.fm/diginow24 and it will plug in promo code OSCISE automatically -- for $745 off of the Emblaze DigitalNow Revenue Summit 2024 registration fee! Hope to see many Enablement Insider Nation smiling faces soon in Chicago. Or, more specifically, *just* outside of the Second City ...on April 2nd!
Emblaze DigitalNow Revenue Summit 2024
Ep38 State of SE Panel 6: Executive Sponsors
Ep37 State of SE Panel 5: Sales Academics
Ep36 State of SE Panel 4: Sales Enablement L&D Training
Ep35 State of SE Panel 3: Sales Enablement Leaders
Ep34 State of SE Panel 2: Sales Experts
Ep33 State of SE Panel 1: Sales Enablement Experts
Ep32 Leadership in a world of VUCA
Ep31 Part 5: COVID-19 Response Series: How do I lead through crisis and change?
Ep30 Part 4: COVID-19 Response Series: Questions About the Path Forward
Ep29 Part 3: COVID-19 Response Series: What can Sales Enablement leaders do?
Ep28 Part 2: COVID-19 Response Series: Anticipate how your company will react
Ep27 Part 1: COVID-19 Response Series: Making Sense of What is Happening
Ep26 From Training to Talent Enablement
Ep25 The Four Flavors / Functions of Sales Enablement
Ep24 Shift from Reactive to Proactive Sales Enablement
Ep23 Who Is the Customer of Sales Enablement & the Ford Edsel
Ep22 Operating Model Clarity to Elevate the Strategic Impact of SE with Sandra
Ep21 What’s the $%@# Problem? Moneyball and The Focus of SE
Ep20 The Purpose of Sales Enablement & The US Securities Act
Ep19 Inside the First Sales Enablement Summit
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