Making Money Online with Lisa Johnson
Business:Marketing
Georgina Nestor is a Copywriter and Business Strategist who helps brands and business owners stand out by bringing their true identity to their copy. Integrity and authenticity are values we share in business so I’ve wanted to get Georgina on the podcast for so long. She also believes in calling out problematic behaviour online, even when it feels scary.
We both passionately feel we’re doing a disservice to our industry by not calling out bad business ethics. So, in a space where we’re all trying to differentiate ourselves, Georgina is showing us how to do this without embellishment and instead leaning into who you truly are.
What You’ll Learn In This Episode
- Imperfection resonates, so why do we shy away from sharing our flaws on social media? Georgina shares how to bring your unique self to your copywriting to be relatable and authentic.
- Georgina’s tips for writing authentic sales pages that convert and understanding why we’re not writing for ourselves.
- How to write for different buyers and why we don’t all need an elaborate backstory, people also find the everyday fascinating.
- Georgina’s realisation that even as a people pleaser, you simply can’t please everyone, so you may as well be yourself and speak up for what you believe in.
Resources:
- Join That Strategy Club
- Find all of Georgina’s services at www.fearlesswords.co.uk
- Visit the website https://thatstrategyco.com
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent
- Subscribe to my YouTube channel
138 Growing a business in your teens with Katie Godfrey
137 Getting started in property development with Niamh Eadie
136 How to sell high-end with Deep Bajwa
135 How to be authentically visible with Amanda Hutchinson
134 Start 2024 the right way...with strategy!
133 How to simplify your success with Emma Johnson
132 How to process emotional impact with Hayley Wheeler
131 How to foster great relationships with your teens
130 Making sales with Facebook ads
129 Using intuition in business with Victoria Dioh
128 Building relationships to make more sales with Molly Winters
127 Selling to corporates with Jessica Lorimer
126 Being seen with Jen Gottlieb
125 How to find courage
124 How to stop sabotaging becoming visible, with Florence Andrews
123 Introducing my new business
122 A life update with Lisa & Sam
121 Using AI the right way, with Bushra Azhar
120 Why it's important to realise you do have a story to tell, with Nicola Rowley
119 How Heidi became a Sunday Times Bestseller when she self-published
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast