Picture this: You get all dressed up and drag yourself to a networking event. You spend a couple of hours meeting people. Maybe you have a few nice conversations. You leave at the end of the night exhausted and wondering why you even went to the event and if there was any value in it.
Last week I talked about how connecting with people in real life and building your network is the go-to strategy for finding new leads for your business, especially in the first couple of years.
But maybe you’ve tried it and you felt like it just didn’t work and wasn’t worth the effort.
Today, I want to talk about why it didn’t work for you and what you can do to change your approach so that when you make the effort to connect with people, it really will translate into prospects and sales.
Tune into this episode to hear:
Resources:
Ep 100: The Evolution of a Business
Ep 99: What is Strategy? And Why Does It Feel So Hard and Elusive?
Ep 98: Justina Cerra Lucas Breaks Down What Marketing Really Is and What It Isn't
Ep 97: The One Killer Outreach Strategy: What Is It and How to Implement It
Ep 96: How Do You Get Clients? Here's How: Short and Long-Term Marketing Strategies
Ep 95: No BS Truth: What You're Focused on Right Now May Not Be The Right Thing to Do Based on Where You Are in Your Business
Ep 94: Shannon Mattern Differentiates Spending vs Investing and Explains Her Criteria for Making Investment Decisions has been deleted.
Ep 93: Truth Bomb: Delivering The Work in Less Time Delivers More Value for the Client
Ep 92: The Difference Between a Freelancer and an Expert And Why You Want to be Intentional in How You Position Yourself
Ep 91: How to Gain Financial Safety and Feel Financially Secure (Even if You Don't Have Lots of Money in the Bank)
Ep 90: The Real Deal About Creatives And Their Art And Why Perfectionism Doesn't Help Your Clients
Ep 89: Rochelle Moulton and Jonathan Stark Dive Deep on Productized Services, Fixed and Value-Based Pricing, and Building Authority
Ep 88: Truth Bombs About Retainer Models and Why They Are Not Profitable
Ep 87: Why Focusing on the Money to Earn More Money Isn't Going to Make You More Money (and Where to Focus Instead)
Ep 86: Step Inside the "Non-Sales" Sales Conversation and Learn Why It's The Only Sales Convo You'll Ever Want to Have
Ep 85: Jennifer Anastasi Implements the No BS Agency Model and Tells Us All About it: The Good, The Bad, and The Awesome
Ep 84: Five Principles for Eliminating Never-Ending Revisions and Banish Scope Creep Forever
Ep 83: Exactly What BS Did We Cut and How Were We Able to Do It
Ep 82: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 81: You Are The Hero Of Your No BS Agency
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