Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley
About the Book:
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.
In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
This new edition also includes:
In this book, you’ll discover:
Content marketing has evolved. Yet writing matters more than ever.
In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.
About the Author:
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing.
She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, a mom, a dog person, and a writer.
She is the co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese.
She has contributed commentary and bylines to Entrepreneur magazine, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal.
And, interesting fact – her favorite book of all time is EB White's Charlotte's Web!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/everybody-writes-ann-handley
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413 Marketing The Moon by David Meerman Scott
412 Decoded by Phil Barden
410 The Customer Base Audit by Peter Fader
409 The Bezos Blueprint by Carmine Gallo
408 Prove It by Melanie Deziel
407 The JOLT Effect by Matt Dixon
406 The Secret Lives of Customers by David Duncan
405 ADSCAM by Bob Hoffman
404 Friction by Soon Yu
403 The Sales MBA by Douglas Cole
402 Using Behavioral Science in Marketing by Nancy Harhut
401 The Brand Positioning Workbook by Ulli Appelbaum
400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield
399 Brand Vision by Jim Everhart
398 The Things We Love by Aaron Ahuvia
397 Evolutionary Ideas by Sam Tatam
396 Undisruptable by Aidan McCullen
395 The Indispensable Brand by Mitch Duckler
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