What is an Oscar campaign? How do studios run them? When does Oscar campaigning start?
We spoke with Allie Carieri to learn all about the work (and the money) that go into creating Oscar campaigns. Carieri creates experiences and events around entertainment, awards, film, and television as an independent marketing strategist. She also oversees experiential marketing activations as an accounts director at Civic Entertainment Group. She told us about the history of Oscar campaigns, the budgets behind these efforts, and we list some of the more successful campaigns.
On another story, luxury consignment company The RealReal has struggled to prove to investors that it can be a profitable company. But just last week, the company announced that it had its first profitable quarter. Rati Sahi Levesque, president and COO, explains how the company turned things around.
CC Flashback: Saweetie
CC Flashback: Paul Scheer
CC Flashback: Carrie Coon
CC Flashback: David Sedaris
CC Flashback: Regina Hall
A message on what's to come in the new year.
New Year's Special - Reflecting on 2021
How do you define creativity? (Part 3)
Tracy Oliver's recipe for comedy gold: Big, brash, and Black
Adam McKay on creating comedy in chaos
Kenny G's creativity starts with trust (and a lot of practice)
How do you define creativity? (Part 2)
John Cho is simplifying his creativity—and you should too
How to deal with negative emotions in your creative process
Will the real Nick Kroll please stand up?
Seth Green's zen, and the art of making "Robot Chicken"
How to make boring work feel new again
Ellen Pompeo is keeping her creativity fresh and intensity in check
How author Soman Chainani gets into a creative flow state
Author Soman Chainani's twisted fantasies are revolutionizing YA fiction
Create your
podcast in
minutes
It is Free
The New Way We Work
Fast Company
Anne of Green Gables
Pollyanna
World Changing Ideas