What is an Oscar campaign? How do studios run them? When does Oscar campaigning start?
We spoke with Allie Carieri to learn all about the work (and the money) that go into creating Oscar campaigns. Carieri creates experiences and events around entertainment, awards, film, and television as an independent marketing strategist. She also oversees experiential marketing activations as an accounts director at Civic Entertainment Group. She told us about the history of Oscar campaigns, the budgets behind these efforts, and we list some of the more successful campaigns.
On another story, luxury consignment company The RealReal has struggled to prove to investors that it can be a profitable company. But just last week, the company announced that it had its first profitable quarter. Rati Sahi Levesque, president and COO, explains how the company turned things around.
To All the Boys author Jenny Han on the double-edged sword of creativity and inclusion
Alan Yang’s secret to creativity? Push yourself to the point you want to quit
Jessie Reyez has a lot to prove—and you have a lot to learn from her process
Creative Conversation Live in Lagos, Nigeria, with Nollywood star Banky W.
The First Step: How Pizza Hut cooks up collaboration to keep innovating
The creative power of blackness and drag, according to Monet X Change
A creativity masterclass, with Reginald Hudlin
How Nate Berkus stays inspired in a constantly evolving industry
How Marques Brownlee uses technology to express his creativity
How Noah Baumbach made a film about love, through a story about divorce
The First Step: How Square conquers fear to bring new ideas to life
How Piera Geraldi gives her audience permission to be creative
How actress Carrie Coon uses fear to fuel her creativity
LIVE! with Mo Rocca at the Fast Company Innovation Festival 2019
This is your brain on improvisation
How to Boost Your Creativity by Changing Your Environment
How uncertainty can make us more creative
This is the best time to brainstorm
Introducing Season Three of Creative Conversation
Camille Yorrick, EVP of creative content at RCA Records
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It is Free
The New Way We Work
Fast Company
Great Expectations
The Turn of the Screw
World Changing Ideas