This episode marks the second episode of a series to discuss the four key elements that all marketing plans should incorporate: Website, Consistent Core Content or Authority Piece, Social Media, and Email.
In episode 2 of this 4-part series, Gayla Scrivener and Fran Groesbeck discuss the importance of creating a consistent authority piece of content.
Having a core piece of content, whether it be in the form of a video, podcast, or blog provides a platform to share expertise, engage with your audience, and establish your brand's authority in your industry.
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