What’s harder, making art or marketing it? For many artists, it’s the latter.
Hands up if you have some artwork sitting around that could be listed for sale? If you answered yes, stay tuned. In today’s episode I’m sharing five specific strategies for selling art online.
Marketing doesn’t have to be icky, with the right strategy you can increase your sales while also cultivating your creative practice. Take a Flash Sale, for example, this type of sale can provide income during a slow period, reducing your stress so you can focus on a new project. Or how about a Painting a Day Sale? Perfect for generating excitement on your social media channels and fostering discipline in your work.
The key is to find the marketing strategy that works best for you. You don’t need to do all the things. In fact, my challenge for you, is to pick a strategy, open up your planner and make a commitment to trying one of these strategies. Just one for now. Do one and do it well!
You can find show notes for this episode at https://www.laurahornart.com/thepodcast/40
RESOURCES MENTIONED
Podcast Episode 7 - Steps to Selling Your Art
Join me over on Instagram @laurahornart
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24. Books & Podcasts to Stay Inspired
23. 10 Organisational Tips for Your Creative Business
22. Finding Your Unique Artistic Style
21. Planning for 2019
20. Lessons Learned from 2018
19. How to Make Money as an Artist
18. The Lowdown on all my Favourite Art Supplies
17. The Power of Community
16. Tips for Painting Big & Staying Loose
15. Getting Out of a Painting Funk
14. So You Want to Print Your Art?
13. Going ALL IN on our Creative Business
12. Being Brave in Bali
11. Tips to Up Your Instagram Game
10. Powerful Online Tools for Your Creative Business
9. Painting and Parenthood
8. The Fear of Not Being Good Enough
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