What’s harder, making art or marketing it? For many artists, it’s the latter.
Hands up if you have some artwork sitting around that could be listed for sale? If you answered yes, stay tuned. In today’s episode I’m sharing five specific strategies for selling art online.
Marketing doesn’t have to be icky, with the right strategy you can increase your sales while also cultivating your creative practice. Take a Flash Sale, for example, this type of sale can provide income during a slow period, reducing your stress so you can focus on a new project. Or how about a Painting a Day Sale? Perfect for generating excitement on your social media channels and fostering discipline in your work.
The key is to find the marketing strategy that works best for you. You don’t need to do all the things. In fact, my challenge for you, is to pick a strategy, open up your planner and make a commitment to trying one of these strategies. Just one for now. Do one and do it well!
You can find show notes for this episode at https://www.laurahornart.com/thepodcast/40
RESOURCES MENTIONED
Podcast Episode 7 - Steps to Selling Your Art
Join me over on Instagram @laurahornart
47. Staying Motivated When Your Energy is Low
46. Wendy Solganik - When the Art is Piling Up
45. Marketing with a 'Less is More' Mindset
44. Ange Miller - Listening to the Cry of Your Heart
43. 10 Tips to Improve Your Painting
42. Staying Healthy While Growing Your Creative Business
41. Andrea Soos - A Playful Process
39. The Real Deal on Working Together
38. 10 Tips for Painting a Big Canvas
37. Face Your Fears & Grow as an Artist (Part 2)
36. Face Your Fears & Grow as an Artist (Part 1)
35. 7 Tips for a Website that Works!
34. Building Your Brand as an Artist
33. Cultivating a Healthy Creative Practice (Part 2)
32. Cultivating a Healthy Creative Practice (Part 1)
31. How to Run a Workshop
30. Tips for Organising Your Studio
29. Lessons in Art & Life
28. Three Questions to Find Your Focus
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