Soft Skills for Leaders with Lisa Evans
Business:Entrepreneurship
LinkedIn has become the number one professional networking platform. It’s no wonder that business owners turn to LinkedIn to create more exposure and engagement with their target audience.
In this episode, I chat with Nathanial Bibby who has been on LinkedIn for 10 years. Nathanial shares how leaders can get the most out of LinkedIn for their business success.
He shares effective ways on how leaders can deliver value by maximizing what LinkedIn has to offer. Surprising as it may sound, leaders should not aim to go viral with every content they post.
One of the things that leaders should focus on is checking they have a quality network on their LinkedIn profile. This should consist of people they consider as ideal clients.
The second thing that leaders should consider is putting out content that greatly resonates with their audience. They should be mindful of people’s time and make sure that their content is delivering either education, information, inspiration, entertainment, or all combined.
Furthermore, Nathanial mentioned leaders should get rid of the “it’s all about me” mentality. Instead of talking about how great your business is, discuss your clients’ successes or how people made their way to success.
LinkedIn itself will not be able to boost your business to success, you have to think of ways to get engagement with people. As Nathanial suggested, you have to implement simple strategies that encourage engagement. An example of this is posting polls that don’t take too much time to read and analyze.
If your posts are constantly getting a good number of engagement, in return, LinkedIn helps you get more exposure. Also, if you’re getting a lot of conversations in the inbox, it’s helping your content to get more noticed.
When entrepreneurs know how to take advantage of how LinkedIn can help their business, they are laying the first stone for their business success.
Time Stamps:
Connect With Lisa Evans
speakingsavvy.com.au
Connect with me on Facebook and Instagram
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Connect With Nathanial Bibby
https://nathanialbibby.com/
https://www.bibbyconsultinggroup.com.au/
Connect with Nathanial on LinkedIn
Connect with Nathanial on Twitter
Grow Your Sales and Influence Through the Power of LinkedIn
Discount code for 15% off is GET15OFF - https://nathanialbibby.com/shop/linked-insider/
For full show notes visit: Businesschatpodcast.com.au
089: Smart Ways of Working with Amantha Imber
088: How to Listen with Oscar Trimboli
087: Building Inclusive Workplaces with Dr Judy Lundy
086: Relocating for Work with Anna Kavelj
085. Respect at Work with Dr Jacinta Buchbach
084: Leaders Hurting Teams with Ben Brearley
083: The Third Space with Dr Adam Fraser
082: Self-Leadership & Connection with Mel Kettle
081: Amplifying Team Accountability with Dr Paige Williams
080: Limitless leadership with Renee Giarusso
079: Well Being of Teams with Pip Loader
078: Success, Balance and Impact with Dr Jesse Green
077: Wisdom and Eldership with Dr Tom Verghese
076: Introducing Soft Skills for Leaders with Lisa Evans
075: Career Transitions with Lois Keay-Smith
074: LinkedIn for High Value Connections with Adam Franklin
073: Profitability Making a Better World with Michael Watts
072: From Expert to Authority with Petra Zink
071: How To Be An Effective Leader In Decision Making With Rob Hartnett
070: Re-imagining Learning at Work With Steph Clarke
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