Soft Skills for Leaders with Lisa Evans
Business:Entrepreneurship
LinkedIn has become the number one professional networking platform. It’s no wonder that business owners turn to LinkedIn to create more exposure and engagement with their target audience.
In this episode, I chat with Nathanial Bibby who has been on LinkedIn for 10 years. Nathanial shares how leaders can get the most out of LinkedIn for their business success.
He shares effective ways on how leaders can deliver value by maximizing what LinkedIn has to offer. Surprising as it may sound, leaders should not aim to go viral with every content they post.
One of the things that leaders should focus on is checking they have a quality network on their LinkedIn profile. This should consist of people they consider as ideal clients.
The second thing that leaders should consider is putting out content that greatly resonates with their audience. They should be mindful of people’s time and make sure that their content is delivering either education, information, inspiration, entertainment, or all combined.
Furthermore, Nathanial mentioned leaders should get rid of the “it’s all about me” mentality. Instead of talking about how great your business is, discuss your clients’ successes or how people made their way to success.
LinkedIn itself will not be able to boost your business to success, you have to think of ways to get engagement with people. As Nathanial suggested, you have to implement simple strategies that encourage engagement. An example of this is posting polls that don’t take too much time to read and analyze.
If your posts are constantly getting a good number of engagement, in return, LinkedIn helps you get more exposure. Also, if you’re getting a lot of conversations in the inbox, it’s helping your content to get more noticed.
When entrepreneurs know how to take advantage of how LinkedIn can help their business, they are laying the first stone for their business success.
Time Stamps:
Connect With Lisa Evans
speakingsavvy.com.au
Connect with me on Facebook and Instagram
Connect with me on LinkedIn
Connect With Nathanial Bibby
https://nathanialbibby.com/
https://www.bibbyconsultinggroup.com.au/
Connect with Nathanial on LinkedIn
Connect with Nathanial on Twitter
Grow Your Sales and Influence Through the Power of LinkedIn
Discount code for 15% off is GET15OFF - https://nathanialbibby.com/shop/linked-insider/
For full show notes visit: Businesschatpodcast.com.au
049: Leadership Communication with Chris Huet
047: Overcoming the Unthinkable with Kwesi Millington
046: Authentic Leadership with Deborah Coviello
045: Find Your Purpose Without the Pressure with Andrew Millar
044:Embracing Life and Celebrating Ageing with Catherine Palin-Brinkworth
043:Top Tips on Trusting Leaders with Conor O'Malley
042: Courageous Leadership Is Doing What’s Right Not Easy with Chris Nicholls
041: Choose Your Destiny with Kyle Spyrides
040: Step Into Your Power with Libby Stone
039: Facilitation Tips with Lisa Evans
038: Team Performance, The Foundation For Success with Andrew Bull
037: Creating Strategy for Profit and Purpose with Alex Brueckmann
036: Business Conversations That Matter with Andrea Newton
035: Having A Business Exit Strategy with Martin Vidakovic
034: Human Durability for Leading Self and Others with Derrick McManus
033: Read To Lead With Jeff Brown
032: The Trusted Way with Patrick Galvin
031: Leading Above the Line with Michelle Bihary
030: Relationship Based Business with Lindsay Adams
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show