It's good to be back! I've been on the road relentlessly promoting my new memoir, Slanted: How an Asian American Troublemaker Took on the Supreme Court, but I'm resuming this daily show on music business.
Today, we're jumping right back into our series on niche markets. This time, it's about building the smallest viable audience. What does that mean as a strategy and how do you implement some immediate next steps to conquer a market?
Resources:
In Search of the Minimum Viable Audience (Seth Godin blog)
Slanted: How an Asian American Troublemaker Took on the Supreme Court
#378 - How to Multiply Your Content
#377 - What Artists Should Focus On When Starting Out
#376 - How Differentiation Makes the Difference
#375 - The Return of In-Person Concerts
#374 - Algorithm or Audience?
#373 - How Eddie Lam is Winning at TikTok
#372 - TikTok, Twitch, & Clubhouse for Musicians
#371 – Scaling Up pt. 4: Final Lessons from Coaching 3 Artists
How 3 Artists Doubled Their Social Media Following
In Between Episodes – Aspen Jacobsen 3
In Between Episodes – Maxximo 3
In Between Episodes – Darro 3
#370 - Scaling Up pt. 3: Music Marketing That Works
In Between Episodes - Darro 2
In Between Episodes - Maxximo 2
#369 - Scaling Up pt. 2: Pandemic Pushups and the Power of Focus
In Between Episodes: Full Call with Darro
In Between Episodes: Full Call with Maxximo
#368 - Scaling Up pt. 1: The House of Music
#367 - Surviving as a Touring Artist in the Age of Coronavirus
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