Getting your product into one of the major supermarkets is a rigorous process.
How did body wash brand Sundae Body do this before their product even existed?
In one year, they’ve moved 14 million units.
But remember that there are upsides and downsides to getting your product onto their shelves. (You must be comfortable with how a 14-year-old stores your product.)
Sundae Body co-founder and CEO Lizzie Waley explains her process and strategy. We also discuss playing defensively for 2023 because I know there’s a lot of concern about a potential recession.
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#357 2022 Wrap: House prices, COVID, war, crypto crash
#355 This undervalued market can make or break your brand's success: Mumpower
#354 Clean Waters Oceania: How to gain the attention your product deserves
#353 Bonus: Australian Economy: Should we be more optimistic about 2023?
#352 How to avoid hiring the wrong person for your business: WithYouWithMe
#351 Overcoming addiction to creating a globally recognised product: Tom Gozney
#350 LANOlips: How to get your product in the hands of a celebrity without paying for it
#349 How to sell anything by following this simple guide: Leading car salesman: John Roca
#348 Why discipline is the major determining factor of your success: My Muscle Chef
#347 Bonus: What a high-inflation economy means for housing? Economist Stephen Koukoulas
#346 Meta: The features you need to know for your business
#345 How to make sure your business survives any market: Her Black Book
#344 'I lost everything' Rebuilding a household brand after hitting rock bottom: ENJO
#343 Bonus: Is the US heading into a recession? Economist Stephen Koukoulas
#341 A brilliant marketing strategy will make a crap product fail faster: STUFF
#340 Navigating the legal minefield when starting a business
#339 Utilising human observation to reveal the needs and impulses of consumers: Internationally recognised brand strategist – Martin Lindstrom
#338 Bonus: Has inflation peaked? With Julia Gillard's former economist Stephen Koukoulas
#337 Why your fashion style is the tool you need to elevate: Celebrity stylist Lana Wilkinson
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