It was 2016 when Samantha Mitchell took the initiative to plan her first events under the moniker SamanthaStarr Events. At the time, the public relations and marketing graduate was working full time for a local nonprofit and pursuing her passion for events planning on the side. Six years later, Mitchell is taking an entrepreneurial leap and leaving the comfort of her day job to pursue her events company full time.
We sat down with Mitchell to chat about her entrepreneurial journey, the wins and losses she’s experienced along the way and the specific skills that have helped her to pay the bills. Along the way, she shares insights into the events she’s created, from MKE Fest to Battle of the Chefs, the little details that have made her business a success and the grand plans she has for the future.
Big flavors, small plates: From pintxos to tapas at Mina
Wonderful wines and life-changing cheeses
On the pizza trail with the owners of Wy’East Pizza
New York style bagels, noshes and opening a restaurant in Milwaukee
Reflecting on 25+ years of great coffee: A conversation with Colectivo Coffee
The past and future of Lao cuisine with Chef Darleen Vanmanivong
Bringing a taste of Jordan to the Midwest: A chat with Taqwa Obaid of Taqwa's Bakery & Restaurant
Odd Duck owners share hope and vision for the future of restaurants
Nourishing community is still at the fore of The Tandem
Fine Dining in a carry-out world: Inspiration from Sanford Restaurant
Sorella: Bringing a Taste of New Jersey to Milwaukee
From Grilled Cheese to Guy Fieri: A chat with MacKenzie Smith
Creativity & coronavirus: One caterer’s story
Cracking the code on delicious doughnuts 🍩🍩
Vegan comfort food spells success for Twisted Plants
The quandaries of bar ownership in the age of COVID-19
Community, advocacy & change: A conversation with Chef Francesca Hong
Paul Bartolotta on hospitality in the age of coronavirus
Lao street food in the time of coronavirus: A story of bravery, joy & deliciousness
Why supporting Black-owned restaurants is so important during COVID-19
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