Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.
Riding The Rising Tide Of Programmatic Streaming With Disney
Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy
Amplifying Programmatic Podcast Advertising With SXM Media
Life After Third-Party Cookies, With The Director Of Product For Privacy Sandbox
Moving The Monetization Needle, With Meta’s New VP Of Global Business
Addressing Content Quality Concerns With Taboola’s CEO
The Advertising Industry Needs To Invest More In Hispanic Audiences
Why Privacy Lawyers Also Need To Be Technologists
Calculating CAC With An Eye On Retention
Why All The Drama About Disintermediation?
Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around
Innovation Is The Only Rational Response To The End Of Third-Party Cookies
It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety
Ad Tech Should Have Its Head In The Clouds
Meet The Digital Marketer Who Spent Two Years Working For The FTC
Charting “The Last Media Frontier” With In-Game Ad Platform Anzu
What’s In Store For Retail Media, With Albertsons RMN Savant Kristi Argyilan
An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me
Weighing AI Hype Vs. Reality With ‘AI Marketing Agency’ Boathouse
The Bumpy Road To Reducing The Ad Industry’s Carbon Footprint
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