To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients.
In this episode, Quick Study Cofounder Rob Engelsman lays down one big trend for marketers: A Return To Practicality. And we discuss the dynamics leading to it.
You can find Rob here:
https://www.linkedin.com/in/rcengelsman/
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Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here:
http://bit.ly/3XOjJ7f
Next strategy training:
Details: http://www.sweathead.com.
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Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Find out about our company training here: https://sweathead.com/teams/
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Handling Major Strategy Career Shifts - Ben Culpin, Managing Partner
What I Wish I Knew About Brand Strategy Ten Years Ago - Marcelo Ferrarini, The Lego Group
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Staying Strong For Ukraine - Nata Zaharova, Valeria Tymotievych, Andriy Nimkovych
Life Two Weeks Into War In Kyiv, Ukraine - Philipp Paster, former brand strategist at TBWA Ukraine
Lessons From The First Eight Months Of A Strategy Job - Günel Sadigova, Strategist
Advice For Your First Strategy Job - Plus 8 Strategy Career Questions Answered
What People Don’t Understand About Strategists - Pilar McQuirter, Cultural Strategy Director
Trends Worth Your Attention In 2022 - Chike Ume, Hayley Grant, and Matt Klein
Eight Things New Strategists Will Know Once They’re Old Strategists
The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB
From Burnout To Making Decisions About Where And How To Live - Pooja Munshi, UN Environment Programme
Strategy While Exhausted - Solo Chat
From Full-Time Rapper to Full-Time Strategist - Rakaa Taylor, Dilated Peoples
Leading with Instinct - Ambika Pai, Chief Strategy Officer
15 Strategy Questions Answered - Walk and Talk, Central Park (bye bye 2021)
Strategy In A Culturally Fluent Way - Dr Anastasia Karklina Gabriel, Brand Consultant
20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
Beating Isolation through ISOLATED Talks - Giles Edwards, Creative Director
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