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Summary
Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Jay Magpantay, a marketing expert and founder of AuthorJump. Jay came to me through one of the best cold emails I’ve received, and we talk a bit about his process in this episode.
Jay started out in the military, and then a corporate job. His first business as an entrepreneur was in making and selling T-shirts. The company grew bigger than he ever imagined, but he found that what he really enjoyed - and was good at - was marketing. He left the T-shirt business and focused on learning all he could about effective online marketing, even moving to Thailand to live and work with a mentor.
Jay has since developed a marketing campaign strategy based on nonfiction books. He helps experts, coaches, and others to write and then market their books as a way to gain clients and build their business. Himself a lifelong learner, he’s a big believer in experts sharing their knowledge with the world through books and sees them as an ideal lead-generation tool.
Now, let’s get better together.
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