Indispensable Brand: Move from Invisible to Invaluable by Mitch Duckler
About the Book:
What makes your brand indispensable?
Increasing market share, commanding premium price points, enhancing profit margins--the overall growth and enduring success of your business are inextricably linked to the strength of your brands.
Whether it is a corporate, business unit, or product brand in question, your challenge is to identify a meaningfully differentiated positioning and to bring that positioning to life in the market in ways that are consistent with its compelling point of difference.
However, today we are faced with a condition that can only be described as brand monotony–consumers' inability to distinguish between brands within practically any industry or category.
If you were to remove your brand name from packaging, advertising, or any other piece of marketing collateral–while leaving every other communication element in place–would consumers be able to identify it as coming from your brand? In most cases, the answer is a resounding "no!"
The Indispensable Brand is your guide to crafting a brand strategy and rising above the noise and monotony in your industry... to move your brands and business from indistinguishable to indispensable.
In this book you'll learn:
Your brands are more than a logo, identity, or tagline. They are among the most valuable assets of your company. They also represent the promise you make to and fulfill with, your customers.
Whether your business is B2B or B2C; large or small, product- or service-based--and regardless of industry or sector--the principles put forward in The Indispensable Brand will help you build and maintain a portfolio of strong, profitable, and enduring brands.
About the Author:
Mitch Duckler is the founder and managing partner of FullSurge, a brand, and marketing strategy consultancy based in Chicago, Illinois. He has more than twenty-five years of brand management and management consulting experience.
Prior to FullSurge, Mitch was a senior partner at Vivaldi Partners Group and a partner in the Chicago office of Prophet, where he co-led the brand strategy practice area.
His client base includes Fortune 500 companies and numerous world-class brands, such as Exxon Mobil, Deloitte, Kellogg’s, Best Buy, Payless ShoeSource, American Family Insurance, NBCUniversal, Cox Communications, Alcon, The Home Depot, and General Electric.
Mitch began his career in brand management at Unilever, where he worked on category-leading personal care brands, including Suave and Degree.
He also worked for The Coca-Cola Company, where he helped launch an in-house consulting group that provides consumer and brand marketing consulting services to many of the company's largest retail customers.
Mitch is a faculty member of the Association of National Advertisers (ANA) School of Marketing. He earned a BS in business from the University of Minnesota and an MBA from the University of Michigan.
And, interesting fact – he attended the most recent perfect game in baseball (in 2012)!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/indispensable-brand-mitch-duckler
375 What Customers Hate by Nicholas Webb
374 How Creativity Rules The World by Maria Brito
373 A Practitioner's Guide to Account Based Marketing by Dave Munn
372 How Not to Suck At Marketing by Jeff Perkins
371 Converted by Neil Hoyne
370 The Next CMO by Peter Mahoney
369 Find Your Yellow Tux by Jesse Cole
368 Culture Built My Brand by Mark Miller
367 Can't Sell Won't Sell by Steve Harrison
366 Leading the Customer Experience by Brad Cleveland
365 CMO to CRO by Rolly Keenan
364 unReceptive by Tom Stanfill
363 33 Ways Not To Screw Up Your Business Emails by Anne Janzer
362 Product Led SEO by Eli Schwartz
361 The Widest Net by Pamela Slim
360 The Experience Maker by Dan Gingiss
359 Renegade Marketing by Drew Neisser
358 Lies, Damned Lies, and Marketing by Atul Minocha
357 The Sea We Swim In by Frank Rose
356 Positioning For Advantage by Kim Whitler
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips