Since the start of 2022, I’ve spent some time reflecting on the last year… and I think I’m ready to share my thoughts.
Because let me tell you, my friend, there were a LOT of milestones and lessons to be learned in 2021 — and I know I’m not the only one who had to make some changes!
As Covid-19 surges continue to lead to lockdowns and restrictions in many areas, plenty of business owners have had to DRAMATICALLY shift their business models… or even come up with entirely new revenue streams.
But even apart from these huge shifts caused by the pandemic (which I definitely experienced with my boudoir photography business, Three Boudoir), 2021 threw Modern CEOs a few extra curveballs — including the iOS 14 update that made it harder than ever before to reach your audience through online ads.
(So if you were wondering why your campaigns last year didn’t perform as expected, you can blame Apple for that!)
As Modern CEOs, we need to be CLEAR on our goals — and this means knowing when to take a step back and change our game plan. We need to observe changes in the market and adapt our strategies, so that our businesses can continue to grow and flourish… and that’s exactly what I did.
In this 2-part behind-the-scenes series, I share the 2021 lessons and strategy shifts that changed the way that I do business — and how to set smart goals that will make 2022 your best year yet!
In my latest podcast episode, you’ll discover:
Remember to subscribe on iTunes, Google Play, and Stitcher!
Highlights:
00:01 Intro
01:16 My 2021
04:48 Keep your goal cards close
06:01 Switching up your goals
07:24 Choosing the right goals
08:57 Case study: ambermccue.com
14:19 Dealing with the iOS update
17:02 Conversion, message strength & value
18:57 3-week road trip story
20:52 Winter photo ritual & Planathon
24:54 What we consider when making shifts
26:29 To be continued!
Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue
Mentioned in this episode:
https://ambermccue.com/join2022planathon
040: Are You a Start-Up or a Ramp-Up? And Why It Matters!
Minisode 1: Don’t Apologize For Being You
039: How To Show Up (Even When You Don’t Feel Like It)!
038B: Keep Calm & Keep Breathing: Coping With Stress in a Pandemic
038: Arm Yourself Against the #1 Confidence Killer!
037: Incredibly Effective Planning for the Modern CEO!
036: Why is Company Culture So Important?
035: The Modern CEO Guide to Hiring: Part 1
034: Give your Hiring Process a Makeover & Get the Talent you Need!
033: Is Now the Right Time to Hire?
032: Clone Yourself & Scale Your Business Effortlessly!
031: Want More Profits? Lifehack Your Systems!
030: How Do You Turn Chaos into Order in Your Business?
029: Harness the Smart CEO’s Secret Weapon & Make Every Second Count!
028: Forget the ‘To-Do’ List -- What is Your ‘Must-Do’ List?
027: Make Time Work For You: Discover Your Productivity Superpower
026: How to Get More Done in Less Time, Effortlessly!
025: Want to Make Better Choices for Life and Business? Give your Decision-making Process a Makeover and Reap the Benefits!
024: The Secret to Kickstarting an Amazing Transformation
023: Life Begins When You Start Letting Go!
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