Events used to be a gathering of people, a place for networking, a platform for pitching your ideas and skills, and an opportunity to grow. But then the pandemic struck. Agreed, things are almost back to normal but with more and more people preferring to work and communicate remotely and multiple businesses shifting into the online space, how does one replicate the event experience with all its offerings in a virtual space? Enter Kestone: an integrated and experiential marketing agency that has bridged the gap over time and its president - Piyush Gupta joined Varun in this week's episode of Advertising is Dead to narrate the success story, and how the organization has been helping brands get on the Metaverse.
Kestone, India’s leading data-driven integrated sales and marketing services company, was founded in 1997, and is the player behind India’s first, entirely home-grown, experiential “virtual platform”, replicating every element of the experience of an offline event. Kestone offers limitless possibilities for businesses to collaborate, communicate and grow across sectors.
Tune in to learn how virtual events can be as impactful as offline ones, the various products built to support virtual connects, a sneak peek into the future, and much more.
Find Kestone on their website.
You can connect with Piyush on LinkedIn & Twitter
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
Find full videos on the AiD YouTube channel
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.
See omnystudio.com/listener for privacy information.
The evolution of the Furniture Market
Being True with Food & Consumers
Building Digital-First Businesses with Pallavi Utagi & Mamta Roy
The Business of Fame with Malini Agarwal
Linkedin & Creator Acceleration with Pooja Chhabria & Pooja Dhingra
Saransh Goila on the Journey of a Foodpreneur
Understanding School Ed-Tech with Anupam Gurani
Hitesh Dhingra on the Evolution of the Male Grooming Industry
Vedant Lamba on Scaling Sneaker Culture
Aneesh Bhasin on Building Mass Premium Non-Alcohol Products
Aman Gupta on building boAt, Shark Tank & Happiness
Alex Dwek on Creator-led Education
Rohit Raj On Being a Creator's CEO, Dhindora & Beyond
Arman Sood On Reinventing How We Drink Coffee
Anil Viswanathan on Evolving Brand Storytelling, Senior Director- Marketing, Mondelez India
Decoding Audience Attention and Emotional Engagement on IPL with Yan Liu and Shikher Chaudhary
Anmol Gill on Balancing Culture, Technology and Brand Experiences
Divyanshu Damani on Helping Creators Monetise Beyond Advertising
Mythpat on his Creator Journey & Being an Entertainer
Vaibhav Sisinty on Cohort Based Learning, Growth Hacking & Beyond
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money