Chris was joined by Navattic’s Natalie Marcotullio to explore the nuanced strategies around leveraging influencers and advisors within marketing strategies. As a topical issue amidst the dynamic terrain of B2B marketing, particularly within LinkedIn circles, their conversation sheds light on the practical implementation and tangible benefits of such programs.
The podcast delves into the conception and execution of Navattic’s Advisor Program. They discuss the critical balance between strategic advisement and influencer advocacy, stressing the importance of aligning such programs with a company's ICP. Natalie succinctly clarifies the program's structure that not only encompasses promotional endeavors but also heavily relies on strategies that guide the product's market trajectory. Further, they tackle the idea of compensation and the significant role that direct revenue sharing, alongside monthly payments, plays in cultivating a robust, engaged advisory board.
Key insights are revealed into the essential elements of nurturing these advisor relationships. This includes maintaining a manageable number of advisors, gauging direct business referrals, appreciating the value of these advisors' strategic insights as much as their promotional influence, and the critical need for multifaceted measurement to capture true ROI.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
RV 51 - Explaining Dark Funnel, Influencer Marketing, Startup Mindset, and More! | Revenue Vitals Live #12
RV E50 - The Power of an Experimental Mindset in Marketing | Bitesize B2B Marketing with Stephen White
RV 49 - Structuring Event Content, Watchtower Insight, Creative Campaign Strategies, and More! | Revenue Vitals Live #11
RV E48 - “Content is the Fuel” | B2B Content Podcast with Edward Purmalis
RV 47 - Revenue R&D Exit Criteria, A Monumental Signal of AI impact, and More! | Revenue Vitals Live #10
RV E46 - Enterprise Demand for Product-Led Growth (PLG) | Interview with Kyle Poyar
RV 45 - YouTube Branding, Trade Show Networking, and More! | Revenue Vitals Live #9
RV E44 - What Makes an Entrepreneur | Bopcast with Ryan Sullivan
RV 43 - Creativity and Consistency in LinkedIn Messaging, (un)Gating Content, and More! | Revenue Vitals Live #8
RV E42 - Revisiting 2022’s Best | State of Demand Gen Live AMA
RV 41 - Another Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #7
RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
RV 39 - Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #6
RV 38 - B2B Marketing Isn't Actually Marketing | Unpopular Opinions with Ashley Sava
RV E37 - New Experiment Data - Self Reported Attribution and Form Conversion Rates | Revenue Vitals Live #5
RV E36 - How AI Will Impact B2B Content Marketing | B2B Content Strategist Podcast with Amy Woods
RV E35 - Splitting the Funnel | Revenue Vitals Live #4
RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
RV E33 - Demand 101 | Revenue Vitals Live #3
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast