The Whole Marketer: How to Become a Successful and Fulfilled Marketer by Abigail Dixon
About the Author:
Abigail Dixon is an award-winning marketer with over 20 years of practical marketing experience that spans multiple sectors and markets and includes many global household brands, initially on the client-side and then in her capacity as the founder of Labyrinth Marketing, a strategic marketing consultancy.
She is a fellow of the Chartered Institute of Marketing (CIM) and is an accredited International Coaching Federation coach. In the past 10 years, she has trained thousands of marketers.
And, interesting fact - growing up she attended 13 different schools because her father was in the Royal Air Force!
About the Book:
As marketing roles have continued to expand, marketers at any level are feeling under increasing pressure to deliver as individuals and teams.
This thought-provoking book argues now is the time to take stock of the technical skills and latest thinking we must possess to be at the forefront of our profession.
It also looks at the soft and leadership skills we need to successfully and authentically lead and deliver for our businesses, brands, and teams.
This is all underpinned by the personal understanding we need to gain clarity and fulfillment, both in our careers and our lives as a whole.
The Whole Marketer looks through the lens of professional and personal development. It is a practical guide that allows you to review and identify any capability gaps, provides real-time input, and shares advice, tools, and techniques to start you on your path to becoming a successful marketer.
This book will help you to become a better version of yourself today, so you can lead the brands or businesses of tomorrow. Abigail Dixon’s rich experience comes from leading teams, consulting, and training hundreds of marketers at various stages of their careers to achieve formal qualifications.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/whole-marketer-abigail-dixon
354 Data-First Marketing by Janet Driscoll Miller
353 Human Centered Communication by Ethan Beute
352 Sell Different by Lee Salz
351 The Ultimate Marketing Engine by John Jantsch
BONUS A Few Ideas From the First 350 Books
350 The Long Game by Dorie Clark
349 Get Different by Mike Michalowicz
348 I'll Be Back by Shep Hyken
347 Sales Enablement 3.0 by Roderick Jefferson
346 Winfluence by Jason Falls
345 Influence by Robert Cialdini
343 Sway by Christina Del Villar
342 Go Luck Yourself by Andy Nairn
341 Everyday Business Storytelling by Janine Kurnoff
340 Social Media For Small Business by Franziska Iseli
339 Find Your Red Thread by Tamsen Webster
338 The Digital Pivot by Eric Schwartzman
BONUS The Sh*t They Never Taught You by Adam Ashton
337 The Language of Global Marketing by Wendy Pease
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