Anthony Juliano, the Vice President/General Manager of Asher Agency, joins Social Pros to talk about his philosophy for succeeding on LinkedIn.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
My Emma
Full Episode Details
If social media is a buffet, Facebook, Instagram, TikTok, and Snapchat are the desserts while LinkedIn is the leafy green salad that we’re not overly excited to sink our teeth into. People love spending time on the ‘candy platforms’ but they usually don’t consume as much “salad” as they should.
Anthony Juliano, the Vice President/General Manager of Asher Agency, states that people don’t love spending time on LinkedIn as much as they enjoy spending time on other platforms. When people go on LinkedIn, they usually get what they need, get out, and get on with their day.
However, Anthony argues that compared to other social media networks, LinkedIn has the most untapped potential for the largest number of professionals. Thankfully for Social Pros listeners, Anthony is a seasoned trainer on a variety of social media topics, with a specific focus on LinkedIn.
In This Episode:
04:30 – How the demand for LinkedIn courses and programs amplified over time 06:25 – How teaching methods change depending on the audiences’ relationship with social media 08:01 – How social media is becoming more of a universal skill across different industries 10:42 – Anthony’s philosophy of LinkedIn for business and B2B 12:30 – How to leverage LinkedIn and the importance of consistency 14:33 – Why LinkedIn has become more relevant today than it was a decade ago 16:30 – How marketers have changed the way they use LinkedIn 19:21 – Tips for creating successful newsfeed content on LinkedIn 25:36 – Why you should focus less on the length of your posts/captions and more on the strength of your storyResources:
Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free e-book, 50 Social Media Best Practices Learn more about Asher AgencyVisit SocialPros.com for more insights from your favorite social media marketers.
How IBM Connects with Customers and Prospects Using Social Media
How MIT Uses Social Media to Make Complex Topics Approachable
How Duke University Succeeds with Social Media
How the Indiana Pacers Honor the Past and the Present with Winning Social Content
How Chicago Bulls Win in Social by Being Adaptable
How to Avoid Major Influencer Marketing Mistakes
How JetBlue Handles Social Customer Service During COVID-19
Is Video the Only Place to Innovate in Social Media
Social Pros Greatest Hits - How Comcast Interacts With Customers on Social Media 6 Million Times Each Year
How Social Unites 4000+ Clubs to Support One Great Cause
How a Community Manager Became Global VP of Marketing at Patrón Tequila
How Pfizer Built Employee Advocacy Success From the Top-Down
The Truth About LinkedIn Ad Success
How Chipotle Got 1 Billion Views on a Single TikTok Promotion
The Purdue and Don'ts for Engaging Higher Ed Students
Why a Serial Entrepreneur Mindset is Key to Social Success
What You Must Adjust in Your Social Media in These Crazy Times
What Works Now in Social Media Ads According to Big Data
How Johnsonville Makes the Social Media Sausage
How to Optimize Impact of Social Media Visuals
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour