How are the insights of outsiders useful and how can outsiders find anything more than a stereotype?
Erika Brenner has worked as a planner and insights manager, and now works in marketing for Helly Hansen. Born in Brazil, Erika spent eight years in China after university and is now into her fourth year in Norway.
With all this moving around, she has had to explain the value she can bring to local advertising and marketing teams by not being local, something she now captures in her website The Outsights: http://www.theoutsights.com
We discuss:
- Belonging everywhere and nowhere at once
- How to work with stereotypes
- The reality behind stereotypes about Brazilians, Norwegians, and Australians
**
Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
Opting Out To Opt Back In - Jennifer Ekeleme, Strategist
How Advertising Bro Culture Hurts Non-Bros - Megan Averell, Boss (Republish)
Getting Interviewed When You’re A Background Player - Zac Martin, Strategist
Get In Where You Fit In (Or Make A Thing To Fit You) - Zoe Scaman, Strategist (Republished)
The Soft Skills Of Brand Strategy - Stef Hamerlinck
What's Happening To My Career? - Colin Lewis, CMO
Strategizing While Black - Melle Hock, Strategy Boss (Republished)
How Do You Do Good Creative Work In America? - Jon Haber, Co-founder
Find Your Place In Advertising - Lizi Hamer, Creative Leader
How Strategists’ Attitudes Mature Over Time - Will Humphrey, Strategy Director
Helping Clients Through Crisis - Rachel Mercer, Strategy Head
Moving Into A Strategy Role From Inside An Agency - Sheldon Tarpey, Strategist
The Urge To Make - Ani Acopian, Conceptual Artist
What A Really Creative Culture Sounds Like - Ben Liebmann, Noma COO
Antiracism Is The Start - Walk And Talk, Central Park
Young, Broke, And Hungry - The Advertising Industry And Its Juniors - Mickey Jones, Copywriter
Practicing Insights With Movies - Charlie Quirk, Strategist
“Right” Isn’t Useful - Walk And Talk, Central Park
Planning In Paris - Sebastien Genty, Strategy Boss
5 Tech Trends That Interest Gracie Page, Emerging Tech Director
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth