How are the insights of outsiders useful and how can outsiders find anything more than a stereotype?
Erika Brenner has worked as a planner and insights manager, and now works in marketing for Helly Hansen. Born in Brazil, Erika spent eight years in China after university and is now into her fourth year in Norway.
With all this moving around, she has had to explain the value she can bring to local advertising and marketing teams by not being local, something she now captures in her website The Outsights: http://www.theoutsights.com
We discuss:
- Belonging everywhere and nowhere at once
- How to work with stereotypes
- The reality behind stereotypes about Brazilians, Norwegians, and Australians
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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
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Getting Strategy Jobs At Netflix, CashApp, Nike, Apple And More - Grace Gordon, CashApp
Setting Your Next Marketing Budget - This Time With Evidence - Marc Binkley, Fractional CMO
Shocking Truths About Insights In Advertising (I'm joking - but, yeah, "insights")
The Marketing Sciences Suggest: Make Your Brand Think And Act Broad - Julien Normand, Publicis
I Got A Hair Transplant In Turkey - Istanbul, Walk and Talk
A 1AM Interview With The Team That Got Women’s Names Onto Street Signs In Tbilisi - Ad Black Sea
So This Head Of Strategy Just Quit His Job At JWT On Stage - Ad Black Sea, Batumi, Georgia
4 Students Share Their Work And Experience From The Sweathead Strategy Accelerator - Dulce Vazquez, Rodolfo Andres Estrada, Sarah Mahoney, Victoria Gates-Fleming
How To Fix Your Presentations - Sit And Talk, Hell's Kitchen, NYC
When To Quit Your Strategy Career - São Paulo, Sit And Talk
Hard Truths About Strategy Careers - Hacktown, Brazil
Check Your Next Creative Brief For These Things - Monologue, Hell's Kitchen
What I Wish I Knew Before Becoming A Strategist - Midtown, NYC
The Agency Dominating Costa Rica And Then Some...Interaction - Erick Apuy and Monica Gonzales (Effie Index Series)
What's At The Heart Of One Of Australia's Most Prolific Advertising Agencies The Monkeys - Dave Collins, Strategy Director (Effie Index Series)
The Self-Improving Agency - Raluca Kovacs, CSO, Publicis Romania (Effie Index Series)
Strategy Gold In The Desert - CSO Mario Morby Reveals The Secrets Of FP7McCann, UAE (Effie Index Series)
How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
Ogilvy Pakistan's Director Of Strategy Zahra Ali Explains What Makes The Agency So Effective (Effie Index Series)
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