What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book.
Do you want to make an immediate profit during that?
Do you want them to consume the book and then become fans and then buy more stuff later.
What's the end result?
Is High-End Continuity still a significant part of your business model? - Frank Kern Greatest Hit
What was the SINGLE biggest obstacle overcame to get where you are today? - Frank Kern Greatest Hit
An Uncomfortable Confession
The Best Productivity System Ever
The Three Most Important Things To Do Every Day
Most Successful Promo Ever? (Part 2)
Most Successful Promo Ever? (Part 1)
Why Marketing Quit Working (And What To Do Instead)
2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous)
Frank Got Really Lucky
Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign?
Using a video sales letter or a webinar, what's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch?
How do you get past the Facebook regulations and still make an emotional offer?
In three years, running Facebook ads has changed a lot, and here you are in front of your laptop. I just wondered what you'd learned, what changed, and why that was possible?
In building a virtual sales team, what can we expect from those bonuses?
How would you make an ad for "the low-hanging fruit?"
What is the best way to create a segmentation/target on Facebook for web design services?
You just mentioned how you drip the product...is that what you recommend people do is drip the product?
What do you think of this business economy and how has it affected your business?
With the maximizer method, the email follow-up with how to move them through the process...is that a part of it?
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