Dr. Josh Satterlee, DC talks to Dr. Justin Trosclair DC on A Doctor's Perspective Podcast.
Make a clinic gym hybrid your next profitable expansion. Dr.
Josh Satterlee goes through the why, how...
Dr. Josh Satterlee, DC talks to Dr. Justin Trosclair DC on A Doctor's Perspective Podcast.
Make a clinic gym hybrid your next profitable expansion. Dr.
Josh Satterlee goes through the why, how much square feet, fees, equipment, hiring,
special certifications, class sizes and much more. You got them pain free, let’s
keep them with exercise.
He has a sad yet interesting story on how he went from
engineering and biomechanics to becoming a chiropractor. We discuss his origin
story and the evolution of the clinic gym hybrid going from 800 sq ft with two
doctors to 4990 sq ft (3000 of it gym space).
His first hire to expand services was actually an athletic
trainer and not another doctor, hear why. Plus when you hire a bunch of part
timers for the gym, he needed a general manager, hear why again.
Dr. Satterlee is (TPI) Titleist Performance Institute
Certified and then Selective Functional Movement Assessment (SFMA) super
certified and has been teaching SFMA for many years now.
What courses should we take if we want to get in to the
clinic gym hybrid?
HINT: Be clear on what joint we are isolating. The ‘mode’ of
exercise (kettle bells vs bands vs whatever) doesn’t matter as much as
isolating the joint and motion you are trying to repair.
The patient has gotten better and they are looking at you
doctor for the next step. The clinic gym model gives you an add on service that
the patient already is hinting at. They got pain free, now I want to keep it
that way.
Cam a small space halt implantation? Can we just do bands,
balls, kettle bells, pilates, McGill 3 type stuff etc or do we need high tech big
machines? BONUS: on amazon there is a mesh bag with a jump rope, pull up band,
mini bands, floor sliders and you would want a 12 inch foam roller and you
could get the clinic gym started.
Motion in a joint is key to a healthy joint.
Another reason to consider the clinic gym model is because
often you find a patient is back at a gym again or work etc and 7 weeks later
they are back in the office because of a re-injury. Why not have supervised
classes (you not teaching them) to keep them injury free?
Does the trainer babysit each person? Also, the number
reason why Dr. Josh advocates for groups and not 1 on 1… it’s not money.
The ideal situation is 4 people and 1 trainer for one hour.
Every exercise has a few steps to make it easier and harder.
How difficult are the sales part ... because cities have
gyms down the street. You can also recommend a 4 week group class as an add on
during their initial report of findings. Some will sign up before they are out
of pain. Also an option is doing a 21 day challenge or a 6 week weight loss
challenge.
Remember: We build
these clinic gyms based on your Medical Expertise, not on the size of your
space or equipment in it. Groups build dynamics that keep them coming for more.
Dr. Satterlee goes over who to hire and what to pay and it
will surprise you just how affordable it is to implement this program.
Reasons to transition
into the gym model which can include less paperwork and spreading the liability
around.
Dr Josh even opens up
about his poor communication in family dynamics and how with effort he was able
to turn his marriage around.
Clinicgymhybrid.com
Podcast: Clinic Gym Radio
Books/ Videos/ Courses: Functional Range Release FRC (Dr. Andreo Spina aka Dr Dre.) –he really liked this course for early stage rehab, Certified Functional Strength Coach FSC (Brendon Rearick) – another high recommendation, Eric Cressey, Dr. Charlie Weingroff, MedBridge Courses, RELATIONSHIP: Dare to Lead – Brene Brown
Show notes can be found at http://www.adoctorsperspective.net/126 here you can also find links to things mentioned and the full transcript.
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