Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop
ABOUT THE BOOK:
Your product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing.
Teams try everything they can to drive more traffic, leads, and signups.
Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers.
In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets.
This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.
ABOUT THE AUTHOR:
Georgiana Laudi and Claire Suellentrop co-founded Forget the Funnel, a consultancy that helps SaaS teams reach and retain high lifetime value customers.
Georgiana is a strategic advisor and speaker who's passionate about turning customer value into revenue-generating outcomes.
An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups.
And, interesting fact – she’s from Canada!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/forget-funnel-georgiana-laudi
281 Can You Hear Me? by Nick Morgan
Lee Odden: Authors in Quarantine Getting Cocktails
Ethan Beute & Stephen Pacinelli: Authors in Quarantine Getting Cocktails
Tiffani Bova: Authors in Quarantine Getting Cocktails
Joe Pulizzi: Authors in Quarantine Getting Cocktails (#2)
Ian Altman: Authors in Quarantine Getting Cocktails
Mark Masters: Authors in Quarantine Getting Cocktails
280 Inked by Jeb Blount
Michael Brenner: Authors in Quarantine Getting Cocktails
Jason Miller: Authors in Quarantine Getting Cocktails
Joseph Jaffe: Authors in Quarantine Getting Cocktails
Martin Lindstrom: Authors in Quarantine Getting Cocktails
Pamela Wilson: Authors in Quarantine Getting Cocktails
Robbie Kellman Baxter: Authors in Quarantine Getting Cocktails
279 The Content Fuel Framework by Melanie Deziel
Jill Soley: Authors in Quarantine Getting Cocktails
Todd Caponi: Authors in Quarantine Getting Cocktails
Deb Calvert: Authors in Quarantine Getting Cocktails
Jay Acunzo: Authors in Quarantine Getting Cocktails
Andrew Davis: Authors in Quarantine Getting Cocktails
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips