Jon Nastor’s Hack the Entrepreneur
Business:Entrepreneurship
To redeem a free $100 LinkedIn ad credit, go to LinkedIn.com/HACK.
In today's episode, we talk to the founder of Aweber, the company that invented what we now know as autoresponder emails. Tom Kulzer founded Aweber back in 1998 and has since bootstrapped the company from a side hustle into a team of 100 employees and more than 120,000 users worldwide.
In this conversation we discuss the invention of email autoresponders, poking holes in your beliefs, and never accepting what is presented to you as the best solution to a problem.
Much of Aweber's impressive growth can be attributed to their six core values that have become the foundation of everything they do. These core values are:
1. Create remarkable experiences.
Anyone can say they’re remarkable. But how many companies will, say, knock your socks off with awesome email marketing... and then send you a new pair of socks in the mail?
2. Execute with passion.
There’s a lot that goes into creating remarkable experiences. Once they commit to a project that enables them better help customers, their team is quick to plan and execute with passion.
3. Foster respect and cooperation.
Aweber has created and nourished a culture of respect and cooperation. It doesn’t come from policy, it comes from treating people like people – the way everyone should be treated. Teams openly collaborate to solve problems and work together to make sure their service is the best it can be.
4. Listen to what people say about us. Invite feedback.
Throughout AWeber, every team has their own way of incorporating customer feedback on a daily basis – and that helps the entire team to decide what feature, marketing channel, or product to focus on next.
They believe that every team member’s opinion matters and they encourage everyone to share feedback and listen to suggestions from one another.
5. Learn. Educate. Innovate.
Being the company who invented autoresponder emails, Aweber know all about innovation and they aim to keep it at the forefront of their thinking.
Constant education is a big part of that. They encourage team members to keep learning by attending events and conferences or continuing formal education in their field.
6. Don't take ourselves too seriously. Have fun!
As serious as Aweber is about helping people succeed with using email, they strongly believe it’s all about loving what you do, and having fun while doing it.
Now, let's hack...
Tom Kulzer.
502: Preselling, Delegation, and Imposter Syndrome | Natalie Sisson
501: Building and Selling Six Figure Information Products | Mark Webster
500: Building One of the World's Largest Marketplaces | David Ciccarelli
499: Just in Time Planning | Matt Hunckler
498: How to Rehumanize Your Marketing | Ethan Beute
497: Becoming World-Class with Jon Morrow
496: From Corporate Branding to $16+ Million in Amazon Sales | Kirsty Verity
495: How to Build a Billion Dollar Company | Jim McKelvey of Square
494: Building a Beautiful Disaster | Christina DuVarney
493: How to Build a Niche Business Nested Within Another Niche
492: Launching a Trampoline Park Into a $50M Franchise Business | Jeff Platt
491: Just Start (and Figure it Out Later) | Nick Ruffini
HTE 490: How We Made League of Legends the #1 Arena Game (in the World)
489: Going An Inch Wide and a Mile Deep with Jim DeCicco
488: Fanocracy: Turn Fans into Customers with David Meerman Scott
487: How to Work With the Top 1% of Your Market | Caroline Carter
486: How to Create Compelling Reasons to Buy | Sharon Savariego
485: Side Hustle to Peanut Butter CEO | Jill Van Gyn
484: How to Market (and Sell) Anything Online | Neil Patel
Why Making $130,061.02 a Month Doesn't Matter | Alex Nerney
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Entrepreneurial Thought Leaders
StartUp Podcast
Youpreneur: The Profitable Personal Brand Expert Business!
Lean Startup
Startup Grind