For our second episode of our influencer marketing series, we are joined by affiliate marketing expert, Dustin Howes, to discuss how affiliate marketing can work for your brand!
Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the founder and chief coach at Perfmm.com where he trains digital marketers how to optimize their affiliate programs.
Key Takeaways:
0:00 Introduction
2:19 About Dustin
4:43 What is affiliate marketing?
6:14 How affiliate marketing works
11:02 Using coupons with affiliate marketing
17:56 How to track affiliate marketing
22:12 Using the right affiliate platforms
29:10 How to find the right affiliates
31:21 The difference between influencers and affiliates
34:00 Conclusion
36:12 The question to ask when starting in affiliate marketing
Dustin offers audits and private consultations, and today is offering our listeners a FREE 15-minute consultation to any business owners out there looking for help. Free 15-Minute consultation for WWS listeners - https://dustinhowes.com/wws
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Spec: https://spec.digital/
PPC Ep 4 - Scale Your Growth With Pinterest Advertising, With Pinterest Guru Nina Kolari
Ep 3 - Growing Your Shopify Store with Facebook Ads
PPC Ep 2 - Building Great Revenue From Google Shopping With Becky Hopkin, a Google Shopping Expert
PPC Ep 1 - Google Ads Masterclass With Pamela, Ajala Digital
Going International on Shopify - Special Guest, Tim Richardson
Ep 4 - Exclusive Interview With Dan Nephew from Lovepop (Shopify Store). What's changed during Covid?
Ep 3 - Exclusive Interview With Kwame Ferreira from BondTouch (Shopify Store). What's changed during Covid?
Ep 2 - Growing Your Shopify Store During & Post Covid. An interview with Sara Arthrell (Brightpearl)
Ep 1 - Interviewing a Retail Legend, Andrew Busby --> How shopping behaviour will change over the next 12 months
Episode 101 Special - With a Surprise Guest!!
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SEO Part 3b: Content Optimisation Todo List
SEO Part 3: Content Optimisation on Shopify
SEO Part 2: Technical Optimisation on Shopify
SEO Part 1: Keywords - With special Guests, Chris Laas
Facebook Ads Masterclass with Kevin from Voy Media
"I’ve invested in advertising - nothing has worked” - How To Never Be This Person!
Creating a Profit-Driving Shopify Store - Nick Outlines His Top Steps
Exclusive Interview With Brightpearl - Preparing Your Store To Scale
Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'
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