Analyse Asia with Bernard Leong
Business:Management
Matt Harty, senior vice president of Asia Pacific for The Trade Desk, joined us to discuss the footprint of the programmatic advertising company and the major trends on digital advertising across Asia Pacific. From the start, Matt introduces the concept of programmatic advertising and explains how The Trade Desk works with their customers and expands their business offerings across Asia Pacific. We dived deeper in the importance of brand safety in programmatic advertising, the key trends in digital advertising in Asia Pacific and whether humans or AI should decide what we want to advertise in the future.
Episode 295: Docdoc & Digital Healthcare in Asia with Cole Sirucek
Episode 294: Blockchain & Cryptocurrency Regulation across Asia Pacific with Joyce Yang
Episode 293: Insights into Huawei's recent troubles with Zen Soo
Episode 292: RHL Ventures & Venture Capital in Southeast Asia with Rachel Lau
Episode 291: Vayner Media and Marketing in Asia Pacific with Jeff Nicholson
Episode 290: Splice Beta and Media in Southeast Asia with Alan Soon
Episode 289: Global Digital Report 2019 with Simon Kemp
Episode 288: Asia Tech Podcast & Podcasting in Asia Pacific with Graham Brown
Episode 287: Binance with Joyce Yang
Episode 286: The US and China Relationship with James Chau
Episode 284: Western Union in Asia Pacific & Trends in Fintech with Molly Shea
Episode 283: The ByteDance Group with Matthew Brennan
Episode 282: Numbers & Narratives China Edition with John Artman
Episode 281: The Future is Asia with Parag Khanna
Episode 280: Proptech in Asia Pacific with Charles Reed Anderson
Episode 279: Luckin Coffee vs Starbucks in China with Matthew Brennan
Episode 278: State of China and SoftBank in 2018 with Shai Oster
Episode 277: State of Southeast Asia in 2018 with Arnaud Bonzom
Episode 276: How to understand China Technology Companies as an investor with Elliott Zaagman
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