Chris Cooper is a serial entrepreneur who has seen a lot of success, so now he’s passing on what he’s learned through a mentorship company for entrepreneurs called Two-Brain Business. Chris is focused on nuts and bolts of entrepreneurship, like what are the phases people go through when developing scalable businesses and how do people move between them? To answer these questions, Chris brings together his personal business experience, incredible consistency (he’s written a blog post every day for the last 10 years), and a keen understanding of the benefits of entrepreneurship.
One of the macro benefits that Chris sees is that entrepreneurship makes the economy less fragile. A lot of cities and towns rely on major industrial employers – and when they close down or leave, that has a major impact on the economy of the region and almost every family in it. Chris says what these places need to bounce back is an anti-fragile approach, which is not one big industrial employer but 300 small businesses.
Another benefit is that when people don’t have to worry about money, they can worry about the important, impactful things – like spending time with their kids and living in alignment with their values.
You may think that being an entrepreneur isn’t for everybody, but Chris didn’t grow up in an entrepreneurial family or have access to a lot of extra resources. In fact, he attributes his jump into entrepreneurship to two former personal training clients who saw that personal training wasn’t paying the bills and pushed him to start his first company.
If it sounds like you’re in the same shoes that Chris had on back then, working for someone else but struggling to pay your bills, he has a lot of helpful tips:
It's super important to have both wins to motivate you and losses to keep you humble Get into the habit of paying yourself at the start of your business Focus on the information that applies to you and filter out the rest
Through his mentoring practice, Chris also identified four phases of entrepreneurship, which he wrote about them in his book Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur's Journey.
Want to know what phase of entrepreneurship you’re in? Well, you should be interested, because it can help you figure out where to go next – and you can find out at twobrain.com.
Don’t be a podcast junkie…
Resources:
Learn more: twobrain.com Read: Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur's Journey Read:Ep. 155 - The AMRAP Mentality: As Many Reps as Possible - with Jason Khalipa
Ep. 154 - Honoring Your God-Given Talent - with Phil White
Ep. 153 - Made for More - with Leah Darrow
Ep. 152 - Couple Q&A: Your Questions, Our Answers - with Lisa Flynn
Ep. 151 - The Power of Profitable Conversations - with AmyK Hutchens
Ep. 150 - A Listing Ship Righted: My Dad’s Origin Story - with Mike Flynn Sr.
Ep. 149 - From Here to There: A Quarter-Life Perspective On The Path To Mastery - with Thane Marcus Ringler
Ep. 148 - Live a Great Story - with Zach Horvath
Ep. 147 - Give, Grow, & Let Your Gift Shine - with Philip McKernan
Ep. 146 - Approach Each Day Like New Year’s: Creating the Life You Want to Live - with John Brenkus
Ep. 145 - A Conversation with My Wife - with Lisa Flynn
Ep. 144 - Master the Key: A Story to Free Your Potential (Chapter One) - with Mike Flynn
Ep. 143 - Inside Out Health: Emotional, Physical, & Spiritual Healing - with Dr. Nick Hyde
Ep. 142 - Share Your WILDSTORY - with Marc Gutman
Ep. 141 - Out of the Fire, Into Inspire: Going All-in on Life - with John O'Leary
Ep. 140 - Righteous Impact: Putting an End to Human Trafficking - with Nic McKinley (#TheRealJackRyan)
Ep. 139 - Out of Darkness, Shine - with Ike Ndolo
Ep. 138 - How You Can Use the FBI’s Field-Tested Negotiation Strategies in Business - with Chris Voss
Ep. 137 - Life-Changing Lessons Learned by an Olympian & Serial Entrepreneur - with Eli Bremer
Ep. 136 - Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared - with Jessica Honegger
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